Vivek Shukla, Director & CEO, Afairs Exhibitions & Media Pvt. Ltd.


ES. Can you provide an overview of Afairs Exhibitions & Media and its core mission?

Vivek Shukla. AFAIRS Exhibitions & Media stands as Asia’s foremost Education Fair Organiser, boasting a rich legacy of over 25 years in orchestrating impactful education expos, conferences, and summits across 15 countries alongside India. Specializing in ‘Education Show,’ AFAIRS has cemented its position as a pioneer in the education sector, actively promoting Indian education globally through esteemed expos and conferences. AFAIRS core mission is to established India’s position in the international market as the leading global education hub for foreign and NRI students by fostering cross-border educational opportunities between nations.

ES. How has Afairs evolved over the past 25 years in the education domain?

Vivek Shukla. Over the past 25 years, AFAIRS has made significant strides in the education domain. Founded in 1995 with exhibitions in just two cities, AFAIRS has expanded its reach to over 22 cities across India and 15 cities internationally. Today, we proudly serve more than 1000 clients, hosting premier education expos and conferences that connect institutions with aspiring students worldwide.

ES. How does Afairs Exhibitions & Media distinguish itself as Asia’s leading education fair organizer?

Vivek Shukla. AFAIRS has consistently stayed ahead of the curve by conceptualizing unique shows that cater to a broad spectrum of clients and audiences in both domestic and international markets. Our flagship expos and conferences have been growing year after year for over 20 years, driven by continuous innovation and extensive research.

ES. What benefits do universities, colleges, and vocational institutions gain from participating in Afairs’ education fairs?

Vivek Shukla. Universities and colleges participating in our expos significantly achieve their marketing and outreach goals. Our expos offer extensive brand visibility among the target audience, direct engagement with students and parents, and high-level networking with key stakeholders such as the student-parent community, other educational institutions, industry experts, and more.

ES. What future trends does Afairs foresee in the education exhibition industry?

Vivek Shukla. AFAIRS anticipates several key trends that will shape the future of education exhibition like Growing Role of Technology, Digital and Hybrid events, Edtech Innovations, Sustainability and Green Practices and Safety Measures. These trends highlight how the education exhibition landscape is evolving, driven by technological advancements, a focus on sustainability, and the need for safe, adaptable event formats.

ES. Can you share any innovative technologies or practices you’ve incorporated into your events recently?

Vivek Shukla. At AFAIRS, we prioritize continuous innovation and technological adaptation in every aspect of event production. From a centralized space booking system for clients to efficient visitor registration management, we ensure a seamless experience. Additionally, we adopt the most advanced practices in digital media marketing to attract a custom audience, enhancing the value for our clients at our exhibitions.