ES. What inspired you to co‑found Voxo AI, and what specific gap in meetings and event communication were you aiming to solve with voice‑to‑text intelligence?
Johan Wadenholt Vrethem. When we founded Voxo in 2017, we set out to solve note-taking in financial advisory meetings using AI and ASR. Later, that solution shifted towards analysing phone calls, emails and chats within customer service and sales. That product is still going strong; where we are one of the market leaders in the Nordic market and analyze millions of conversations every month.
The idea to bring this technology to the event industry came from the challenge of reaching C-level decision-makers, and the realization that they attend a lot of events. When we showcased our technology at major conferences, we received so many inbound requests for the service itself that we had to build it. Today, it is our fastest-growing offering and we are currently delivering our services on most time zones over multiple continents.
ES. Voxo AI transforms spoken conversations into structured, searchable insights – how does the platform work in simple terms for organisers and enterprises?
Johan Wadenholt Vrethem. In simple terms, Voxo uses everything said on stage, keynotes, debates, conversations, and roundtables, and applies AI to create real-time reports and insights from those streams, along with any other available data. Within minutes after a session ends, a branded AI report is available and ready to share on social media or other channels. At the end of each day, and after the event, a comprehensive report is produced with deep dives, articles, quotes, future topics, and more.
ES. How are event organisers, conference producers, and enterprises currently using Voxo AI to extract more value from meetings, sessions, and panels?
Johan Wadenholt Vrethem. Most clients receive similar deliverables, but how they use the reports varies. Many create new revenue streams through sponsorships and report branding, higher ticket prices, or a combination of both; others use them to generate post-event content that lasts for months. A major benefit is also that attendees can stay more present, then catch up on sessions they missed; speakers and partners can share their sessions with the world within minutes, to name a few.
ES. How do you see voice intelligence evolving over the next 5 years, particularly in professional and event environments?
Johan Wadenholt Vrethem. Where to begin? There is so much momentum and evolution right now. Personalization, and the combination of technologies that adapt to each attendee’s or company’s preferences, will be essential to deliver better services in the event industry. I also expect our modes of interaction to change; the next big shift will target areas that have been static for a long time, such as lead generation. Ultimately, events will feel tailored to every attendee, and organizers will gain a living, searchable memory of the entire experience, complete with smart follow-ups and measurable outcomes.
