The ITB Berlin Convention is to reposition itself


The ITB Berlin Convention is repositioning itself: new team of curators for planned theme tracks and several other supporters – Selected items can be streamed on the new web and app-based digital platform ITBxplore – For exhibitors, trade visitors and the media, admission is included in a ticket to ITB.

The ITB Berlin Convention 2023 is taking shape. From 7 to 9 March 2023 at the leading convention of the international tourism industry, the focus of ITB Berlin will be on proven quality and numerous innovations. Next year’s convention will also focus on solutions surrounding digitalisation, sustainability and resilience, and for attendees from around the world will feature the latest best practices, as well as keynote speeches, panel discussions, interviews with experts and awards. It will cover the entire range of topics under the headings Travel Technology, Destinations, Marketing & Distribution, Future Travel, MICE, Business Travel, Transportation, Sustainability, Social Responsibility, Hospitality, Future Work and many others besides.

In 2023, unlike in previous years and parallel with the ITB Berlin trade show, the industry’s largest thinktank will for the first time begin a day early and run from Tuesday 7 to Thursday, 9 March.

Also making its debut will be the Board of Experts, whose members will be responsible for one or more of the planned theme tracks. Taking place on their respective stages, the tracks will replace the themed days at previous events. ITB Berlin was able to secure curators as specialists in their relevant fields: Prof. Dr. Heinz-Dieter Quack, Professor for Destination Management at Ostfalia HaW, is responsible for the topics Future Travel, Destination Management and Future Work, supported by Prof. Dr. Harald Pechlaner, Professor for Tourism at the Catholic University Eichstätt-Ingolstadt and Dirk Rogl, founder Travel.Commerce. Prof. Dr. Willy Legrand, professor at the International University of Applied Sciences, will be in charge of CSR/Resilience; Dr. Karoline Wiegerink, professor of City Hospitality, Hotelschool Den Haag, will be responsible for the Hospitality segment, Lea Jordan, co-founder of, will be in charge of Digitalisation, Travel Technology and Startups; and Dr. Markus Heller, managing partner at Dr. Fried & Partner GmbH, will be responsible for Tour Operators, Travel Sales, Cruises, Carriers and Transformation Processes.

Not least, ITB Berlin with its world-renowned convention also relies on the specialist support of numerous other experts – the so-called “friends” of the convention. Currently, these include Charlotte Lamp-Davies, founder of A Bright Approach; Thomas Bömkes, managing director of Diversity Tourism GmbH, Marc Aeberhardt, founder and proprietor of Luxury Hotel & Spa Management Ltd. and Douglas Quinby, co-founder and CEO of Arival. They will be responsible among other things for Technology, Tours & Activities, Medical Tourism, Luxury Tourism, LGBTQ+, Commerce and Marketing. Many of them are already long-standing partners of the convention. Others will be announced soon.