The AMR Top 20 exhibition organisers by exhibition-organising revenue 2020


AMR International has released its annual “Top 20 exhibition organisers”: the global ranking based exclusively on exhibition organising revenue. The ranking takes into account 2020 revenues. Informa Markets remains number one, followed by RX (formerly Reed Exhibitions). CFTC moves to third, up from the ninth position last year.

The Consumer Technology Association (CTA) debuts in the AMR Top 20, while Messe Nuremberg and the Italian Exhibition Group (IEG) rejoin. Meanwhile, the Hong Kong Trade Development Council (HKTDC) and Tarsus drop out. In alphabetical order, the five next largest organisers are the Association of Equipment Manufacturers (AEM), Easyfairs, HKTDC, IFEMA Madrid and Tarsus.

Florent Jarry, Head of AMR’s Global Events Practice, says, “2020 was an exceptional year due to the disruption of COVID-19, as a result, the rankings are strongly biased towards organisers with strong Q1 calendars and with strong portfolios in China, where events were less disrupted in H2. This has led to the ranking being substantially different from previous years. Therefore, this year’s AMR Top 20 is a snapshot and not representative of longer-term market positions.”

He adds, “We can expect to see further changes next year as organisers’ experience different levels of recovery.”


The additional chart below offers a comparison between exhibition organisers’ revenue in 2019 and 2020

About the AMR Top 20 ranking

The AMR Top 20 enables exhibition organisers to see how they rank in the global events market. It also helps organisers to track any shifts in market share, particularly ahead of the financial reporting cycle.

In addition, the ranking presents a pure view of organising, the dynamic and highly profitable part of the industry, by isolating exhibition organiser revenues from venue rental and service revenues. Organisers are ranked on the latest fully reported year combined with pro-forma revenues of acquisitions.

AMR International also provides more in-depth analysis on the global exhibitions industry in its annual Globex report: the exhibition industry’s definitive dataset and forecast. Globex 2021 will be published in November and is now available to pre-purchase.

About AMR International

AMR International is the global leader in strategy consulting for the events and exhibitions industry. Our mission is to create value for our clients and act as a guide for transformation. With a 30-year track record, we are the go-to strategic advisors for the world’s leading organisers, venues, service provides, event tech, and investors. AMR operates from London, New York, Paris and New Delhi, and has on-the-ground experience in more than 40 countries.