TBEX North America 2026 is set to take place from June 23–26, 2026, in Richmond, Virginia, positioning the city as a key global hub for travel creators, tourism boards, and industry professionals. Hosted at the Greater Richmond Convention Center, the event will bring together hundreds of travel bloggers, influencers, digital storytellers, and destination marketing organisations from across the United States, Canada, the UK, Ireland, France, Australia, and other regions across Europe and Asia.
Recognised as one of the world’s leading platforms for travel content creators and industry stakeholders, TBEX continues to play a pivotal role in fostering collaboration, knowledge exchange, and business development across the global tourism ecosystem. Since its inception, the event has hosted thousands of attendees and speakers, creating a dynamic environment where content, commerce, and community converge.
The 2026 edition will feature a comprehensive programme including keynote sessions, expert-led workshops, breakout discussions, and structured networking opportunities. Attendees will gain insights into areas such as content creation, SEO, influencer marketing, social media strategy, and monetisation, while also engaging in direct business meetings with tourism boards, brands, and PR agencies.
In addition to the main conference scheduled for June 25–26, the event will include Pre-BEX day trips on June 23–24, offering curated local experiences, followed by post-event familiarisation (FAM) trips that allow participants to explore Richmond’s culture, heritage, and tourism offerings.
TBEX North America 2026 underscores the growing importance of content-driven tourism and creator-led marketing in shaping destination branding and visitor engagement. By connecting global creators with destinations and travel brands, the event acts as a catalyst for partnerships, storytelling, and tourism growth, reinforcing Richmond’s position as an emerging destination for international business and tourism engagement.
As the travel industry continues to evolve, TBEX North America 2026 is expected to serve as a powerful platform driving innovation, collaboration, and meaningful connections across the global travel ecosystem.
