ES. With your deep expertise in staging, automation, and rigging at Maverix Worldwide, how do you balance technical precision with creative storytelling to deliver seamless large-scale experiences?
Riyaz Khambati. At Maverix Worldwide, we thrive on pushing boundaries. Collaboration is key; our teams of experts work closely together to ensure that the creative vision is translated into a technically sound plan. Next is clear communication; we make sure everyone is on the same page, from designers to engineers, to ensure seamless execution. Next is precision planning where we leave no stone unturned, anticipating potential issues and having contingency plans in place. Next is flexibility which is crucial hence we’re always prepared to adapt to changes or unexpected challenges that arise during production. Lastly creative problem-solving where our team’s experience and expertise allow us to find innovative solutions to complex technical problems, ensuring the show goes on. It’s all about finding that sweet spot where art and engineering meet.
ES. In today’s experience-driven events, how do you ensure that advanced technical elements enhance, rather than overshadow, the emotional connection with the audience?
Riyaz Khambati. We start with the story; tech should serve the emotional arc, not the other way around. We anchor everything to the core message and audience experience. Knowing the audience; whether it be an Intimate concert we focus on vibe, Massive festival we focus on immersion. Tech choices hinge on what connects that crowd. Invisible tech is best tech; If the audience notices the tech, it’s probably too much. We hide wires, disguise speakers, make lasers subtle. Emotional beats over eye-candy; A simple LED backdrop won’t beat a well-timed pyrotechnic surprise aligned with music. Focus on moments that land emotionally. Test with real people: Run rehearsals with non-staff audience members. If they’re distracted by tech, dial it back. One show-stopper, not a tech buffet. Most important is to pick one “wow” moment. Everything else supports the vibe, not the resume. The best events don’t make you think about the tech. They make you feel something.
ES. Production has moved from backend execution to a strategic differentiator, how do you see this shift influencing client expectations and the way events are designed today?
Riyaz Khambati. The shift of production from backend execution to a strategic differentiator has significantly influenced client expectations and event design. Clients now expect events to be immersive, personalized, and impactful, aligning with their broader business objectives . Key Influences on Client Expectations for Experiential Events; Clients seek unique experiences that engage attendees emotionally and intellectually. Next is Personalization; Events are expected to be tailored to specific audiences,
incorporating elements like AI-driven recommendations and interactive content . Sustainability is integral, Eco-friendly practices and sustainable materials are increasingly important .Technology Integration; Clients expect seamless tech integration, including hybrid event capabilities and immersive technologies like AR/VR . For Impact on Event Design, Storytelling is most important, events are designed to tell a story, creating emotional connections with attendees; to this add Multi-Sensory Experiences; Incorporating elements like soundscapes, scents, and tactile installations to engage attendees.
Next comes Flexibility; Event spaces are designed to be adaptable, accommodating changing group sizes and formats. Last is Inclusivity; Events prioritize accessibility, diverse representation, and culturally thoughtful programming .To meet these evolving expectations, event planners must prioritize creativity, innovation, and strategic planning, ensuring events deliver measurable ROI and lasting impressions.
ES. You’ve emphasised building the next rung of leadership, what key skills and mindset do you believe young professionals need to thrive in the evolving events and exhibitions industry?
Riyaz Khambati. Young professionals need to focus on skills and mindsets to thrive. First comes adaptability; The industry’s always changing. Be ready to pivot and learn new things. Events are about creating experiences. Learn to craft compelling narratives.Get comfortable with event tech, data analytics, and digital tools. Eco-friendly practices are a must. Understand the impact of your events. Work with diverse teams, clients, and stakeholders. Communication is key.
Understand people’s needs and emotions to create impactful experiences. Use data to inform your decisions and measure event success. Think outside the box to create unique experiences. Take initiative, lead teams, and inspire others. Stay updated on trends, best practices, and industry developments. From execution to strategy, think beyond logistics. Focus on experience design. Collaboration is crucial. Build strong relationships. Be open to learning, feedback and focus on creating memorable experiences, not just events.
