ITB India Goes Hybrid For Inaugural 2021 Live And Virtual Event

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ITB India organiser has announced the adoption of a hybrid model for ITB India 2021. The coming tradeshow will be a combination of a live event (physical exhibition) held on 7- 9 April 2021, in Bombay Exhibition Centre, Mumbai, India; and a virtual event happening five days later, on 15 – 16 April 2021. ITB India organiser has announced the adoption of a hybrid model for ITB India 2021. The coming tradeshow will be a combination of a live event (physical exhibition) held on 7- 9 April 2021, in Bombay Exhibition Centre, Mumbai, India; and a virtual event happening five days later, on 15 – 16 April 2021.
Coming April 2021, ITB India 2021 will offer a hybrid exhibition experience to the travel industry. The event will be amongst the first exhibitions in India to adopt a hybrid model. The live event will welcome over 8,000 attendees, more than 400 exhibitors, over 500 buyers, and an array of over 150 top speakers. The virtual event is set to complement the live event by reuniting a much wider audience accompanied with digital innovations to improve audience engagement and connectivity.

“We see how trade fairs are changing as a result of the COVID-19 pandemic. Personal contact remains the heart of a trade fair. At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events,” said Sonia Prashar, Deputy Director General of Indo-German Chamber of Commerce, the organiser of ITB India. ITB India 2021 will take place at the Bombay Exhibition Centre in Mumbai, India, from 7 to 9 April 2021. In its first year it will be organized by the IndoGerman Chamber of Commerce and supported by Messe Berlin (Singapore) Pte Ltd.

The 3-day business-to-business travel trade show and convention will focus on the Indian travel market including MICE, corporate, and leisure travel sectors. Exhibitors from every sector of the industry, including travel agencies and operators, NTOs, business travel and MICE, travel technology, accommodation, and transport companies are all expected to attend.