ITB Asia Virtual kicks-off with over 3,200 exhibitor showcases to meet optimistic demand of over 900 international buyers


ITB Asia 2021 opens virtually today with the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel. In the course of the next few days, more than 3,200 travel products will be showcased to international attendees. Over 900 buyers and 400 sponsors & exhibitors from all over the world will come together to explore business opportunities and connect with travel trade suppliers and partners.

For the first time, Asia’s leading travel trade show will run for five days from 25 – 29 October 2021, as an entirely virtual event, bringing together international exhibitors with travel trade buyers and trade delegates. ITB Asia Virtual Conference is happening from 26 – 28 October 2021 and will feature a number of key industry speakers who will provide thought-provoking insights and presentations during the event. All attendees can make business appointments from 9 am to 12 am (GMT+8) daily, with some exhibitors taking advantage of the unlimited number of appointments introduced this year. The show will be hosted on the established platform – ITB Community in Asia (ITB Community) – the ITB Asia 2021 event also plays host to MICE Show Asia and Travel Tech Asia.

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia said: “This year will be the most important ITB Asia show to date. After 1.5 years, the tourism industry is showing promising signs of recovery, with testing, safe “travel bubbles” and vaccination campaigns increasingly normalizing travel, but there is still a long way to go to reach pre-pandemic levels. If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge. What makes this industry so unique is its ability to always turn crises into opportunities and innovations.”

Berlin Brandenburg Airport (BER) and the Saudi Tourism Authority are premiering as Elite Partners of this year’s ITB Asia 2021 Virtual show. The virtual exhibition continues to facilitate business meetings, showcase interactive digital exhibition booths, promote engagements through video calls and 24/7 chat functions for the show’s 400 sponsors & exhibitors from around the world, allowing effective engagements with key clients and partners. Being a global stage, the virtual exhibition will feature destinations including Azerbaijan Tourism Board, Maldives Marketing Tourism Promotion, Meet Taiwan, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Japan National Tourism Organisation, Saudi Tourism Authority, Seoul Tourism Organisation, Singapore Tourism Board, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Scotland and Zagreb Tourist Board.