Aniket Mali – MD, Mali Desarc Pvt Ltd


ES. The company has come a long way under your leadership, where do you see yourself today. Please share with us a brief history of your background and your role and responsibilities at M-STAND.

Aniket Mali. I’m Privileged to have founded M-STAND back in 2007 and as a first-generation entrepreneur, I embarked on this path with a unique blend of engineering and marketing expertise. With a vision to provide innovative designs and top-notch fabrication for exhibitions, commercial spaces, residential interiors, hospitality setups, and events, M-STAND was born.

I really enjoy my role as the Founder and Managing Director which involves shaping the company’s strategic direction, fostering a culture of creativity and excellence, and overseeing its overall operations. From cultivating client relationships to guiding our design and fabrication teams, I’ve been deeply involved in all aspects of the business to ensure our commitment to quality and innovation remains unwavering.

ES. Tell us something about stand builder community in India and how AESDAC as an association empowers its community members in adapting industry trends and embracing smarter practices?

Aniket Mali. The Stand Build community in India is a vibrant ecosystem that brings together creative minds, builders, designers, and industry enthusiasts. AESDAC, the Association of Exhibition Stand Designers and Constructors, plays a pivotal role in this community. It serves as a knowledge-sharing hub, facilitating collaboration among members to stay updated with industry trends and best practices. Through workshops, seminars, and networking events, AESDAC empowers its members with insights into cutting-edge technologies, sustainable practices, and innovative design concepts, enabling them to adapt swiftly to changing trends and deliver exceptional experiences to clients AESDAC facilitates a robust network that enables members to stay updated on the latest industry trends, technological advancements, and best practices. Through seminars, workshops, and networking events, AESDAC encourages the exchange of ideas, insights, and experiences. This association is instrumental in helping members adapt to changing dynamics, embrace innovation, and deliver outstanding experiences to clients.

ES. What makes M-STAND stand out in the stand designing & construction industry?

Aniket Mali. M-STAND is the unrivalled leader in stand designing and construction, driven by an unwavering commitment to delivering unparalleled design excellence and sustainability. Our designs are a testament to creativity and innovation, weaving each client’s brand identity seamlessly into captivating stands that resonate with audiences. Quality is our hallmark, meticulously ensuring that every aspect of design and construction aligns seamlessly to create stands that are not only visually stunning but also structurally robust and enduring. What truly sets us apart is our dedication to ergonomic design, optimizing stands for comfort and functionality. Our client-centric approach ensures that every project is a partnership, where our success is measured by our clients’ success.

But at the core of our success lies our unshakable commitment to sustainability. M-STAND leads the industry in sustainable design and construction practices. From eco-friendly materials to energyefficient designs, we are paving the way for a greener future in stand construction.

ES. With time, to continue being of relevance, what kind of upgrades do you think you would require making?

Aniket Mali. Staying relevant demands a commitment to continuous learning and innovation. Embracing advanced technologies such as AI-driven design tools can enhance our creative process and streamline project execution. Additionally, sustainable practices must evolve as ecoconsciousness deepens. Collaboration with diverse professionals, from psychologists to tech experts, can enrich our approach to designing immersive experiences. Finally, fostering a global mindset and embracing crosscultural influences will enable us to cater to a diverse clientele effectively.

ES. Where do you get your best ideas?

Aniket Mali. My best ideas often emerge from a combination of sources. Collaborative brainstorming sessions with our talented design team foster a pool of innovative concepts. Industry events, art exhibitions, and travel also stimulate my creativity by exposing me to diverse perspectives. Moreover, client interactions play a pivotal role—listening to their needs and challenges often sparks unique solutions that resonate with their goals.

ES. Any message that you would like to share with the industry?

Aniket Mali. Certainly, I’d like to emphasise the power of adaptability and resilience. The industry is ever-evolving, and those who embrace change and innovation will thrive. Let’s prioritise sustainability, not just in terms of materials but also in cultivating enduring client relationships. Collaboration is key—by sharing insights and working together, we can elevate the entire industry. And finally, never underestimate the impact of design; it has the ability to shape experiences and leave a lasting impression on people’s lives.