Novotel Jaipur Convention Centre kicks off second year with Diljit Dosanjh Concert, prepares to host IIFA 2025

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Novotel Jaipur Convention Centre kicked off its second year with a major milestone, hosting superstar Diljit Dosanjh’s concert at the Jaipur Exhibition and Convention Centre (JECC) – Managed by Accor. Part of Diljit’s popular Dil-Luminati tour, the concert on November 3rd attracted a crowd of nearly 26,800 fans, setting the stage for an exciting year ahead. After just one year in operation, Novotel Jaipur Convention Centre & JECC-Managed by Accor has already become a top destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) in Rajasthan. Notably, Novotel Jaipur Convention Centre completed its first year on November 1st.

In its first year, the hotel complex has hosted over 150 high-profile events, including corporate conventions, weddings, and cultural celebrations. Esteemed clients include the Government of India, FICCI, Herbalife, Lions Club, Pfizer, Maruti Suzuki, Volkswagen, CIPLA, Entertainment Premium League (EPL), Indian Exhibition Industry Association and Eventsthan. Building on this success, Novotel Jaipur Convention Centre and JECC-Managed by Accor will next welcome singer Karan Aujla for a concert on December 29th and The Rising Rajasthan Global Investment Summit to be organised on 9th-11th December, 2024. The venue will also host the prestigious IIFA Awards 2025, along with concerts by A-list artists like Arijit Singh. The complex will also be hosting India’s largest food and entertainment carnival, Zomaland by Zomato Live, on February 22nd and 23rd.

Among the highlights, the Jaipur Jewellery Show showcased exhibits valued at over INR 3,500 crores from 1,100 exhibitors, while the India Stone Mart 2024 drew participants from 35 countries. The complex also hosted a general body meeting for the Government of Rajasthan, serving 14,000 guests in one day, and provided 25,000 meals during Herbalife’s India Leadership Retreat for 9,000 attendees. JECC even transformed its halls into a cricket stadium for the Entertainment Premium League, showcasing its adaptability.

In addition to hosting high-profile events, the hotel complex has actively promoted itself on national as well as global stage, participating in renowned industry events like ITB Asia in Singapore, ICCA Congress in Abu Dhabi, IMEX Frankfurt, EEMAGINE 2024, International Convention Of The Wedding Fraternity (ICWF) 2024, India Association Congress (IAC) 2024, WOW Awards 2024 and more. These efforts have positioned NJCC and JECC-Managed by Accor as a significant player in the MICE industry, driving growth and expanding its network. The complex has won multiple awards in various categories – notable being Best MICE Hotel by The Economic Times Rajasthan Business Summit 2024, Iconic Hotel for MICE at Times Hospitality Icons 2024, Best MICE Hotel in Jaipur at Today’s Traveller Annual Awards, Best Venue for Business Events, Destination India at WOW Awards 2024, Best Hospitality Project of the Year (3rd place) at GRI Awards India 2024 and many more.

Reflecting on this achievement, Manuj Ralhan, General Manager, Novotel Jaipur Convention Centre & JECC-Managed by Accor, shared, “2024 has been a transformative year for Novotel Jaipur Convention Centre, marking our first anniversary with incredible momentum. From our first month, we achieved profitability and solidified our reputation as a premier convention venue. Our strategic approach, outstanding service, and premium facilities have resulted in one of the highest revenue-per-square-meter yields for a convention hotel.” He further added, “I extend my heartfelt gratitude to our dedicated team members, affectionately known as ‘Heartists’ within Accor. Their passion, commitment, and relentless efforts have truly been the driving force behind the success of our first year in operation.”

Looking ahead, the hotel complex is committed to expanding its capacity to host larger conventions, with plans to increase guest rooms and meeting spaces. With over 1,500 branded rooms within a 15-minute drive, Novotel Jaipur Convention Centre aims to create a mini Aerocity near Jaipur International Airport. Sustainability initiatives are also underway, including a 3 MW solar plant. The complex is committed to expanding its portfolio by hosting more weddings, attracting international MICE events, and enhancing visibility through focused influencer marketing, proactive PR and active participation in major trade shows.