Munich Will Be The City Of The New IAA 2021


Germany’s Verband der Automobilindustrie, a trade organisation representing the country’s auto industry, has announced Munich as the new home of the event formerly known as the Frankfurt Motor Show. The VDA initially selected Berlin, Hamburg, and Munich as the prospective sites for the re-located Frankfurt Motor Show. “Munich has prevailed over Berlin and Hamburg. The three cities that were shortlisted as the venue have all presented highly ambitious and convincing plans to further develop the IAA together with the VDA,”said VDA President Hildegard Müller. “It was a very close race, for which I thank the participants warmly.” The IAA will evolve from an automotive to a mobility platform. In addition to the fascination with cars, it should be the initial spark that the host city will develop into a smart city with intelligent traffic concepts and innovative networking of modes of transport – sustainable and geared to people’s needs. Munich and the concept of the city offer the best conditions for this – and thus for the restart of the IAA – in the opinion of the VDA board. Munich also convinced by making the city center and close to the city, highly attractive places as event locations the stage of the IAA.