Metro Toronto Convention Centre appoints Julie Shorrock as Vice President of Sales

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The Metro Toronto Convention Centre (MTCC) has announced the appointment of Julie Shorrock to the position of Vice President of Sales. Shorrock will join the MTCC team August 8, 2023 after serving as Complex Director of Sales and Marketing at Hilton Hotels & Resorts.

Shorrock brings over 25 years of sales experience in the meetings, conventions, and hospitality industry to the MTCC. She has been successful in building and managing large sales teams for first-class hotel brands, including Hilton Hotels & Resorts and Starwood Hotels & Resorts Worldwide.

As Vice President of Sales at the MTCC, Shorrock will lead the strategic sales plan and promote the Centre’s future growth across all international, United States and Canadian market segments.

“Julie’s strong leadership skills and presence, along with her proven track record for sales management will be beneficial for the MTCC.” said Lorenz Hassenstein, President & CEO of the Metro Toronto Convention Centre. “We look forward to Julie joining our leadership team as we continue to secure events, meetings and conventions that make a significant impact to our city and region.”

MTCC’s current Vice President of Sales, David Chisholm, will be leaving the MTCC and will see the transition through to fall of 2023. “Since 2005, David has led the sales team and organization to achieve some of MTCC’s record numbers throughout the years”, said Lorenz. ”We thank David for his 24 years of service and for his dedication to the MTCC.”