Hyve Group has announced the launch of POSSIBLE Europe, a new marketing and media industry event scheduled to take place from 12–14 October 2027 in Lisbon, Portugal. The event will be held at the Carlos Lopes Pavilion and surrounding venues and is being introduced with the backing of more than 50 organisations from across the marketing ecosystem.
The launch marks the European expansion of the POSSIBLE brand, which first debuted in Miami in 2023 and has since emerged as one of the fastest-growing gatherings for professionals across marketing, media, technology, and culture. The new European edition aims to provide a platform for senior decision-makers to connect, exchange ideas, and explore business opportunities in an evolving industry landscape.
Industry observers note that the launch reflects the growing demand for large-scale international events that bring together leaders from across the marketing and communications sectors. As brands continue to navigate rapid technological change, data-driven strategies, and shifting consumer expectations, forums that encourage collaboration and knowledge sharing are becoming increasingly important.
To lead the European edition, POSSIBLE has appointed Gabrielle Perez as Vice-President, POSSIBLE Europe. Perez joins the organisation after more than six years with Cannes Lions, where she most recently led the global retention sales organisation.
POSSIBLE Europe is being developed in partnership with the Marketing + Media Alliance (MMA), a global association representing marketing professionals and organisations worldwide. The collaboration is expected to strengthen the event’s industry reach and help shape its content and engagement strategy.
The launch also highlights Hyve Group’s continued investment in expanding its international events portfolio. By bringing the POSSIBLE brand to Europe, the company aims to create a new platform that supports networking, thought leadership, innovation, and business growth across the continent’s marketing and media sectors.
The inaugural edition is expected to attract senior executives, marketers, technology providers, media leaders, and creative professionals from across Europe and beyond.
