Our events connect the right buyers with the right suppliers.
ES. You have played a key role in growing Vaarta Trade Fairs into a recognised exhibition organiser in India. What inspired you to enter the trade fairs and exhibitions industry, and how has your journey evolved over the years?
Deepak Bohra. My entry into the trade fairs and exhibitions industry was driven by a simple but powerful observation: India has strong manufacturing and technology capabilities, but many sectors lacked focused, well-curated platforms where real business conversations could happen. I saw exhibitions not just as events, but as marketplaces of ideas, innovation, and long-term partnerships.
The journey of Vaarta Trade Fairs has evolved organically. We started with a clear belief that smaller, sector-focused exhibitions often create more value than very large, generic shows. Over the years, our role has expanded from being an organiser to becoming a knowledge partner and ecosystem builder for the industries we serve. Each edition has taught us how to listen better to exhibitors, understand visitor intent more deeply, and continuously improve the relevance and quality of our platforms.
ES. Vaarta Trade Fairs positions itself as a facilitator of business connections and industry innovation. How do you define this mission, and what strategic priorities guide the company’s event portfolio?
Deepak Bohra. For us, facilitating business connections goes beyond providing exhibition space. It means creating an environment where the right buyers meet the right suppliers, where technology conversations translate into commercial outcomes, and where emerging trends are showcased at the right time.
Our mission is guided by three strategic priorities. First, sector depth—we focus on industries where technology, regulation, and market demand are evolving rapidly. Second, quality over quantity—both in exhibitors and visitors, with strong emphasis on decision-makers and influencers. Third, future readiness—integrating conferences, technical sessions, and live demonstrations so that our exhibitions reflect where the industry is headed, not just where it is today.
ES. The Fan Expo and ET Expo & Automotive Electronics & Testing Show have drawn significant industry interest. What strategic elements differentiate these events from others in the sector?
Deepak Bohra. Both events were conceptualised to address very specific industry gaps. Fan Expo focuses exclusively on air movement technologies, energy efficiency, design-led products, and smart integration—areas that were earlier fragmented across multiple platforms. By bringing OEMs, component manufacturers, architects, designers, and policymakers together, the event creates a complete value-chain perspective.
ET Expo & Automotive Electronics & Testing Show, on the other hand, responds to the rapid transformation in electronics, EVs, testing, and validation. What differentiates it is its strong technical orientation, combined with practical business relevance. The shows are designed to be working platforms—where product launches, sourcing discussions, and technical evaluations happen simultaneously.
ES. Do you anticipate any changes in the way businesses approach trade shows and industry events in the next 5 years?
Deepak Bohra. Yes, very clearly. In the next five years, businesses will be far more selective about where they invest their time and budgets. Exhibitions will be judged not by footfall numbers alone, but by lead quality, networking depth, and return on engagement. We will see greater integration of digital tools for pre-show matchmaking, post-show follow-ups, and data-driven insights. Conferences will become more outcome-oriented, focusing on implementation rather than theory. Sustainability, smart infrastructure, and experience-driven formats will also play a much bigger role. At Vaarta Trade Fairs, we are already aligning ourselves with this shift—by designing exhibitions that are compact, focused, technology-driven, and measurable in terms of real business impact.
