ASI Show 2026, organised by the Advertising Specialty Institute (ASI), will take place from January 5–7, 2026, in Orlando, Florida, USA. Recognised as an important business gathering for the promotional products sector, the show brings together distributors, suppliers, and industry professionals to support networking, product sourcing, education, and business growth at the start of the industry calendar year.
The January edition of ASI Show traditionally sets the tone for new business opportunities, offering participants early access to the latest promotional merchandise, custom branding solutions, sustainable products, and emerging market trends. The exhibition floor will showcase a wide spectrum of suppliers presenting innovations across corporate gifting, marketing merchandise, apparel, drinkware, eco-friendly products, and technology-enabled promotional solutions.
A key highlight of ASI Show 2026 is its strong focus on education and professional development. The event will feature structured learning sessions and seminars aimed at helping distributors and suppliers refine sales strategies, enhance marketing performance, and better understand evolving customer expectations. These sessions are typically led by experienced industry experts and provide actionable insights relevant to both established companies and growing businesses.
In addition to the exhibition and education programme, ASI Show continues to emphasise meaningful networking and business matchmaking. Curated interactions and hosted-buyer initiatives enable qualified distributors and suppliers to engage in focused one-to-one meetings, supporting efficient deal-making and long-term partnerships.
Attendance at ASI Show is restricted to qualified industry professionals, ensuring a focused and business-oriented environment. With strong participation expected from across the promotional products ecosystem, ASI Show 2026 in Orlando is anticipated to deliver valuable industry insights, commercial opportunities, and a positive outlook for the year ahead.
