The Arabian Travel Market (ATM) 2026 is slated to take place from 4–7 May 2026 at the Dubai World Trade Centre (DWTC) in the United Arab Emirates, bringing together global leaders and stakeholders in travel and tourism to shape the industry’s future. The event theme, “Travel 2040: Driving New Frontiers Through Innovation and Technology,” underscores a forward-looking agenda focused on innovation, sustainability, inclusivity, and technology-driven growth.
ATM 2026 will feature a multi-stage conference programme designed to offer strategic direction and deep insight into the forces reshaping global travel. These stages – including the Global Stage, Future Stage, and Experience Stage – are tailored to address key industry areas such as destination marketing, emerging travel trends, sustainable practices, and the transformative role of digital tools and technologies. Panel sessions and expert discussions will unpack the economic, policy, and innovation drivers that will influence travel through the coming decade.
The Global Stage will provide an overarching view of how accessibility, sustainability, luxury travel, and other evolving trends are redefining the tourism landscape, supported by data-driven insights from leading research firms and industry thought leaders. Meanwhile, the Future Stage, anchored within the ATM Travel Tech exhibition, will explore cutting-edge technologies such as artificial intelligence, robotics, and immersive digital platforms that are transforming travellers’ experiences and industry operations.
The Experience Stage, newly rebranded from the Business Events Stage and developed in partnership with the ICCA, will spotlight growth opportunities in business events, meetings and incentives sectors, highlighting emerging formats, leadership strategies, sustainable planning, and event technologies. Combined, these sessions aim to foster collaboration and equip industry decision-makers with actionable insights to navigate future challenges confidently.
Alongside strategic discussions, ATM 2026 will also showcase innovations in travel tech, luxury tourism, and business events, featuring co-located platforms such as ATM Travel Tech and IBTM @ ATM, which connect global audiences with next-generation solutions and networking opportunities. The event continues to serve as a critical meeting point for tourism professionals, exhibitors, buyers, and policy makers seeking to advance global travel practices.
As the global travel industry looks ahead to 2040, ATM 2026 is positioned as a pivotal platform for shaping long-term growth strategies, promoting sustainable tourism and technological adoption, and fostering inclusive and collaborative progress across the sector.
