WTM Africa 2026 has marked a significant milestone with record-breaking participation, reinforcing its position as Africa’s leading B2B travel trade exhibition. Held from April 13–15, 2026, at the Cape Town International Convention Centre, the event brought together global tourism stakeholders, industry leaders, and key decision-makers under one roof.
Organized by RX Africa as part of Africa Travel Week, the three-day event showcased strong growth across exhibitor participation, buyer attendance, and international representation. WTM Africa continues to serve as a premier platform connecting inbound and outbound travel markets, facilitating high-value business interactions and long-term partnerships.
The 2026 edition attracted thousands of travel professionals, including tour operators, travel agencies, destination management companies, tourism boards, and hospitality brands. With over 6,000+ industry professionals typically attending, the event delivered a powerful mix of networking opportunities, pre-scheduled meetings, and knowledge-driven sessions.
A key highlight of WTM Africa 2026 was its strong focus on business generation and market expansion. The event enabled exhibitors to launch new products, enter emerging markets, and build strategic alliances, while buyers gained direct access to a diverse range of destinations and suppliers from across Africa and beyond.
WTM Africa continues to play a crucial role in strengthening Africa’s position in the global travel ecosystem. Dedicated segments such as IBTM Africa facilitated targeted engagement among meetings and events professionals, further enhancing the event’s value as a comprehensive industry platform.
The event also featured conferences, expert-led sessions, and industry awards, addressing key themes such as responsible tourism, sustainability, travel technology, and evolving consumer trends. These knowledge-sharing platforms provided actionable insights, helping stakeholders navigate a rapidly transforming global travel landscape.
Overall, the record performance of WTM Africa 2026 underscores the resilience and growth of the global travel and tourism industry. By delivering strong business outcomes, fostering international collaboration, and highlighting Africa’s tourism potential, the event continues to shape the future of global travel trade.
