ITPO Gears Up In Its Preparations For AAHAR 2021



A five day – flagship event of the India Trade Promotion  Organization (ITPO), AAHAR2021 – the International Food & Hospitality Fair ( April 6-10,2021)  is being hosted  with discounted rate of 45 per cent  on participation charges to support the Indian industry. The 36th  edition  of  the  fair  features emergence of India in F&B as well as hospitality services including  food processing, culinary tech, retail and news innovations at Pragati Maidan, New Delhi. All exhibitors as well as business visitors are required to strictly adhere to the COVID-19 related guidelines / SOPs issued by the relevant government authorities.

The fair assumes tremendous significance especially when there is a focus of the Union Government to promote agri-community as well as MICE sector which complements  the hospitality segment. This  year  too,  AAHAR  offers  an  ideal   opportunity for  brand  expansion  and  business  networking  especially  when  the  industry has  been  facing  tremendous  challenges  due  to Covid-19  pandemic.

Significantly, AAHAR2021 is  being organized in  the halls of iconic International Exhibition-cum-Convention Centre  (IECC)  at Pragati  Maidan,  the display profile is segregated into four categories namely, ‘Food Products, Ingredients & Additives’, ‘F&B Equipment’, ‘House Keeping & Engineering Equipment’ and ‘Confectionary’. A large number of trade visitors are  expected to visit Aahar 2021. These include top echelons of the Hotel and Hospitality industry including CEOs, General Managers, Executive Chefs, Executive House Keepers, Purchase Managers, F&B Managers etc. Besides, senior representatives from catering industry and academic institutions, hotel management professionals will also visit the fair.

The fair features a wide range  of food products, machinery, F&B equipment, hospitality and Décor Solutions and Confectionary items. This is one  of the most awaited B2B events  which is supported by the Ministry of Food Processing Industries, Agricultural and Processed Food Products Development Authority (APEDA) and apex industry associations, Apex supports trade bodies include : Association of Resource Companies for Hospitality Industry of India (ARCHII), Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI), All India Food Processors Association(AIFPA), Food & Hospitality Support Association of India (FHSAI), Forum of Indian Food Importers (FIFI), Federation of Indian Food & Hospitality Industry(FIFHI) and Indore Confectionary Manufacturers Association (ICMA) etc.

AAHAR (April 06-10, 2021) will be  opened  for the business visitors from 10.00 am to 6.00 pm daily.