UFI welcomes Pierre Aurélien Vidon as Head of Marketing and Communications

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UFI, the Global Association of the Exhibition Industry, has recently appointed Pierre Aurélien Vidon as the association’s new Head of Marketing and Communications.

In his role, Pierre Aurélien will enhance UFI’s visibility and engagement among its members and industry stakeholders. His expertise will be instrumental in evolving UFI’s image and developing strategic campaigns to amplify the association’s mission as well as highlight the actions of our members for the entire industry.

Pierre Aurélien brings a wealth of experience and a fresh perspective to UFI’s marketing efforts. After earning a Master’s Degree in International Luxury Marketing from ISTEC — Higher Institute of Commerce and Marketing in France — he gained valuable experience working in marketing and communication across diverse companies in the fashion, retail, and insurance sectors. His background in addressing organisational challenges and deploying tailored brand awareness strategies will be instrumental in strengthening the association’s global presence.

Pierre Aurélien, UFI Head of Marketing and Communications, added: “I’m thrilled to join UFI and bring my expertise to an organisation deeply rooted in our industry’s history, dedicated to uniting professionals around values of mutual support and collaboration. I’m eager to explore this new sector and immerse myself in an international work environment deeply connected to the world’s biggest challenges.”

“Pierre Aurélien Vidon’s addition to our team marks an exciting new chapter for UFI,” commented Adeline Vancauwelaert, COO of UFI. “His forward-thinking approach and extensive experience will be invaluable to enhancing our engagement and showcasing the impactful work of our members and stakeholders. We are confident that his vision and leadership will help further the global reach of the exhibition industry.”