UFI European Conference 2021 to be held online

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UFI’s European Conference will take place as a digital event this year, on 9-10 June, the Global Association of the Exhibition Industry announced.

Open to both UFI members and non-members, the UFI European Conference is the region’s leading international exhibition industry event. Each year, it serves as a trusted platform to bring together colleagues from across Europe and beyond.

Led by Nick Dugdale-Moore, UFI Regional Director for Europe, this year’s event will offer all participants a blend of keynote sessions and expert content, networking, matchmaking and business development opportunities.

The conference will host a strong line-up of speakers, including Philippe Brocart, Managing Director of Maison&Objet, SAFI (France); Anna Dycheva-Smirnova, CEO of Reed Exhibitions UK, Russia, the Middle East and Turkey (Russia); and Olivier Ferraton, CEO of GL Events (France) ­­– who will all discuss their vision of the future post-pandemic. They will be joined by the CEOs of Swapcard, Grip, ExpoPlatform and Info Salons to debate the issue of ownership and guardianship of our customers’ data, which is a hot topic right now across the industry.

“We have adapted the conference format to fit in with your working week. It will take place over two afternoons, broadcasting live from 2-6pm CEST, so there’s no excuse to miss a single minute. The conference will cover global opportunities from a European perspective. It’s the best opportunity for networking and best-practice learning in the industry,” says UFI’s Dugdale-Moore.

Kai Hattendorf, UFI CEO and Managing Director, confirms: “Our industry is getting ready to re-open over the summer. The UFI European Conference is designed to be the one digital event for our industry that you need to attend in the run-up to the reopening of show floors. As travel across Europe and beyond remains affected, we have gone for a digital-only event to bring everyone together on one platform.”

The UFI European Conference typically takes place in May-June each year. It has previously been hosted in Birmingham (2019), Verona (2018), Cologne (2017), Basel (2016), and Istanbul (2015), and is open to UFI members and non-members. The event attracts approximately 300 industry leaders from organisers, venues and service providers.