UFI Announces themes for 2021 UFI Awards


UFI, the Global Association of the Exhibition Industry, has announced the launch of the 2021 UFI Awards, designed to acknowledge and honour best practices and outstanding activities across the industry. This prestigious award programme, globally recognised for more than a decade, is open to exhibition organisers, venue operators and service providers. Participants are encouraged to enter their best practice cases across six categories:

  • Digital Innovation
  • HR Management
  • Industry Partner
  • Marketing
  • Operations & Services
  • Sustainable Development

2020 will be remembered as the year the global exhibition industry was hit like never before. While the world stands united against COVID-19, casualties across the industry have been staggering. Now, more than ever, it’s important to show that organisers, venue operators and service providers, are not just “still there”, but are ready to adapt quickly in challenging times.

“The UFI Awards programme enjoys an outstanding reputation in our industry – both as a prestigious award to win, as well as a programme that identifies and shares best practices from our industry around the world,” says Kai Hattendorf, UFI’s Managing Director and CEO.

The entry deadline for all categories is 16 March 2021. Winners in each category will receive their awards during an official ceremony at the UFI Global Congress 2021.

They will also have the opportunity to present their projects at the event.

The awards and themes for 2021 are:

−       HR Management Award: Effective remote team collaboration

−       Marketing Award: The best marketing strategy in challenging times

−       Industry Partner Award: Alliances and success stories: the future of the exhibition industry during and post the pandemic

−       Digital Innovation Award: Digital Innovation for the Exhibition Industry Recovery

−       Operations & Services Award: Driving transformation: the role of operations and services in revitalising the events industry, post COVID-19

−       Sustainable Development Award: Partnerships for sustainability in and after COVID-19 times

The UFI Awards are open to both UFI members and non-members. There is no participation fee.