UBM India started off 2019 on a powerful note with its biggest travel and trade engagement show ‘SATTE’ at the India Expo Centre, Greater Noida today. In its 26th edition, the three-day event bagged an excellent response with market leaders increasing their stand size followed by participation from the cross section of global and Indian travel and tourism markets. The show is marked by 1,000 exhibitors and representation from over 50 countries and 90 cities from across India.

The expo was inaugurated by Chief Guest Dr. Mahesh Sharma, Union Minister for State for Culture (I/C), Government of India, along with key dignitaries. True to its reputation as a comprehensive B2B platform catering to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs), SATTE 2019 enabled professionals to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This year, among international tourism boards, Indonesia is the feature destination while Thailand, Malaysia and Sri Lanka are partner countries. The partner Indian states are Rajasthan, Goa and Madhya Pradesh. Moreover, Qatar, Iceland, Cyprus and a few more from overseas are debutants at SATTE this year. SATTE has grown hand-in-hand with the consistent support of the Ministry of Tourism as well as all State Tourism Ministries and the Indian travel and tourism fraternity in totality.

Speaking at the inauguration of SATTE 2019, Yogesh Mudras, Managing Director, UBM India said, “Tourism is a competitive business in a global context. It accounts for the major source of cash incomes, economic growth and employment creation. In India the industry is growing at an unprecedented pace with the travel sector expected to grow to a USD 56 billion market opportunity by 2020. Moreover, with the industry aiding job creation which is expected to rise at 8.4% in 2028, this year, India has been chosen by UNTWO as the host country to celebrate World Tourism Day 2019 on the theme ‘Tourism and Jobs: A better future for all’. This will definitely bring more attention to the importance of tourism to the Indian as well as international community. Also, with proactive measures from the Government such as ease of visa, Regional Connectivity Scheme, launch of Incredible India 2.0 campaign, implementation of Swadesh Darshan, PRASAD, Prayatan Parv and Adopt A Heritage schemes amongst others, India Tourism Industry is set to flourish further.”


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