The positive development of the roll-out of vaccines across different parts of the world has noticeably improved business sentiment in 2021. Coupled with enhanced resumption of economic activities, rise of programmatic DOOH, touchless and digital display formats and disruptive omni-channel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo – to discover tools and innovations that will lure customers and make their marketing channels more effective.
However, in preparation for the upcoming vaccination drives, mega facilities such as NESCO (Bombay Exhibition Centre, in Goregaon) is expected to be restructured as a state-run vaccination centre. This makes the venue inaccessible in the month of March, for large-scale trade shows such as Media Expo. After intensive discussions, the organisers have had to take the decision to move the Mumbai edition from March to May this year. Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd: “Moving the show ahead is a necessary step that will in-turn create favourable conditions for business-exchange”. In coherence with government guidelines and the ‘MFISafeConnect’ standards, Media Expo is set to open its doors to the industry from 20 – 22 May 2021, at the Bombay Exhibition Centre in Mumbai.
Commenting on the changing trends in 2021, Mr Manek added: “Change is the only constant – and who better than brand marketers and advertisers to recognise this as they constantly evolve and re-innovate strategies to attract customers. The changes brought about by the pandemic will cause a major shift in consumer touchpoints and it is highly crucial for the printing, signage and advertising industries to come together and understand the new-age requirements and trends of their buyers. As organisers, we aim to create a safe and conducive environment to support this transition. We are working in close co-operation with venue authorities and service providers on next steps and look forward to welcoming the industry ‘in-person’ once again.”