Malaysia’s Penang Convention & Exhibition Bureau Launches Virtual Roadshow to India


The Penang Convention & Exhibition Bureau (PCEB) will be carrying out its
4th annual Penang Roadshow to India. This year’s show will see the B2B sessions
carried out fully virtually with a Penang Night special dinner hosted in selected cities
in India. This hybrid format ensures maximum outreach of the roadshow to one of
Penang, Malaysia’s largest travel markets.

Beginning the roadshow in Kochi on 18th Jan, the roadshow will continue on to
Chennai on 20 Jan, New Delhi on 22 Jan and Mumbai on 25 Jan to predominantly
connect Penang and Malaysian sellers to qualified Indian buyers from different
industry segments including business events, leisure travel, weddings, teambuilding
events and filming. The virtual show has a total of 25 registered sellers from Penang and the larger Malaysia travel and business events industry, and will be welcoming more than 200 buyers in total. The virtual B2B sessions will be conducted in all 4 cities, with some
informational forums in between.

Addressing the Indian travel trade members at the invitation-only Penang Night
dinners, the Chief Minister of Penang, the Penang State Minister for Tourism and
Creative Economy, and the CEO of Penang Convention & Exhibition Bureau were
present “virtually”.

“I believe we can return the form of India being the top 5 market for Business Events
Penang if we continue to work together to build the business. The partners and
participants for the roadshow who are present shows our commitment in ensuring the
sustainability of the India – Penang travel business,” said Ashwin Gunasekeran, CEOr
of PCEB.

In his message to the Indian travel trade members, Penang State Minister for Tourism
and Creative Economy, the Hon. Mr Yeoh Soon Hin said, “Penang is ready to welcome
you and all Indian travellers back to Penang. We look forward to the day that you could
personally indulge yourselves in the best that Penang has to offer; from its amazing
food to our world-class hospitality.” “The business events industry’s resilience is truly inspiring and I believe the industry will rebuild itself faster through a positive momentum set by the bureau and the Business Events Penang industry players. Understanding that, the Penang State Government has also taken a number of initiatives to help the industry recover, which also includes a 3-year long Business Events Penang Rejuvenation Plan 2021 – 2023,” shared The Rt. Hon. Chow Kon Yeow, Chief Minister of Penang.