Interview with Anuj Kapoor, Founder, Group Think

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  1. Can you tell the story behind the inception of Group Think?

The idea for Group Think was born in 2015 out of a simple but powerful observation — that event registration in India, especially for large-scale exhibitions and conferences, lacked the smooth, tech-enabled experience that attendees and organizers deserved.

At the time, I was working closely with events and exhibitions and noticed how disorganized and outdated many registration processes were — long queues, manual data entry, and poor attendee experiences. I saw a clear gap and an opportunity to bring structure, speed, and a more professional approach to this critical first touchpoint of any event.

With a vision to bridge this gap, I started Group Think — with the goal of combining smart technology, operational excellence, and a customer-first approach to event registration. From our first event to now handling large-scale shows with thousands of attendees, our journey has been all about continuous improvement and building trust with our clients.

Over the years, we’ve introduced several firsts in the industry — from touchless registration and self-service kiosks to man less counters and facial recognition check-ins. Now, we’re integrating AI into our systems to further elevate the attendee experience through smarter, faster, and more intuitive solutions.

Today, Group Think is more than just a registration service provider — we’re a strategic partner in shaping seamless, tech-driven event experiences. Our commitment to innovation continues to evolve, ensuring we stay ahead of industry needs and client expectations

At Group Think, our mission has always been simple — to make the first impression of any event seamless, smart, and stress-free. We’re proud of the trust our clients place in us, and we’re excited to keep evolving with the future of events.

 

  1. Are there any upcoming projects that you would like to highlight?

Yes, we have a very exciting calendar ahead. One of the major highlights is Surat Dreams, where we’ll be managing over 20,000 registrations using facial recognition technology in Greater Noida — a milestone deployment for us in terms of scale and innovation.

We’re also proud to be part of Google I/O Connect, a prestigious event attended by some of the brightest minds in the developer community. It’s an honour to support such a cutting-edge platform with our streamlined registration and access solutions.

Another proud moment this year will be executing our 10th consecutive National Conference of Dermatology, organized by IADVL — attended by over 7,000 dermatologists from across the country. Being a part of this legacy event year after year is a testament to the trust our clients place in us.

Looking ahead, the coming year is shaping up to be even more promising, with several large-scale exhibitions and conferences already in the pipeline. We’re excited to continue pushing boundaries with our tech-led approach and deliver exceptional attendee experiences.