- Successful new start for in-person trade fairs, efficient restructuring – revenue at an estimated EUR 122.5 million
- A total of 54 trade fairs and three major concerts are being planned for the strong exhibition year of 2022
- TrendSet was the first event to be successfully carried out
- Messe München acts as a trailblazer for climate-neutral trade fairs and continues to fuel other innovations
Since the IAA MOBILITY in September 2021, the Munich trade fair company has got back into the business of holding in-person events, albeit under pandemic-related limitations. The tried and tested implementation of protection and hygiene concepts for the health of all those involved provides planning security to the customers of the more than 54 trade fairs in 2022 – a strong year for events. For these reasons, Messe München is optimistic about the new “super event year.”
Messe München, buoyed by the strong trade-fair business it enjoyed in the fall of 2021, has brought the second year dominated by the Covid-19 pandemic to a successful conclusion. Klaus Dittrich, the Chairman and CEO of Messe München, summed up the company’s performance in 2021 this way: “After 18 months of lockdown, significant cost reductions and adjustments to the company structure, the international trade fair business returned to Munich in September: IAA MOBILITY made trade-fair history, with more than 400,000 participants and presentations that were held not only on our trade fair grounds, but also in the most beautiful places in the middle of the city. Coupled with EXPO REAL and productronica, IAA MOBILITY sent a powerful signal to the entire industry and showed just how major international trade fairs could be held in Germany under conditions dictated by the coronavirus,” says Klaus Dittrich, Chairman and CEO of Messe München, taking stock of 2021. We are now planning to hold 54 of our own events inside and outside Germany during the new year. With the help of our full event calendar, complementary digital programs and three open air concerts as a special highlight, we are entering a year of exceptional events and economic momentum in 2022.”
In economic terms, 2021 was another pandemic year of moderate results. According to current projections, revenue of EUR 122.5 million is expected for Messe München GmbH (previous year: EUR 93.6 million). Globally, the company is expected to generate consolidated sales of €154.5 million. The company’s earnings before interest, taxes, depreciation, and amortization (EBITDA) totaled minus €49.6 million for 2021, the figures show. During 2020 and 2021, Messe München lost about €400 million in revenue as a result of the Covid-19 pandemic.