Freeman announced winner of the inaugural UFI Industry Partner Award 2020


UFI, the Global Association of the Exhibition Industry, has named Freeman as winner of the UFI Industry Partner Award 2020, for Fuzion by Freeman™.

The first UFI Industry Partner Award is designed to recognise industry partners who demonstrate innovative concepts, creative campaigns or original projects that drive the success of the exhibition world. As partners to the industry, they share a common goal to work closely with organisers and venues in support of sustaining and creating successful exhibitions. The UFI Industry Partner Award “Business Innovation” recognises this symbiosis and aims to facilitate best-practice. Fuzion by Freeman™ is an open digital event technology platform that connects data across all points of the event ecosystem, making it much easier for attendees to use a multitude of digital offerings.

Fuzion by Freeman™

“Receiving the first-ever UFI Industry Partner Award for Fuzion is incredible recognition of our work to drive the exhibition world forward,” said Danielle Puceta, SVP of Digital at Freeman. “The award is validation that, together with 130+ Fuzion partners representing more than 30 event technology categories around the world, we continue to demonstrate innovation, creativity and originality in providing seamless technology integration for event attendees.”

“The UFI Industry Partner Working Group and its members commit to facilitate the transfer of knowledge, sharing of best practices and insights from the entire spectrum of activities, industries served and services provided.” says Ravinder Sethi, Chair of the UFI Industry Partner Award Committee. “This year we had extremely strong finalists in our Industry Partner Award “Business Innovation”. All finalists have proven their power to innovate with different but always customer focused services. On behalf of our esteemed Jury, I want to congratulate Freeman for winning the award. We were very impressed by their approach of how Fuzion will enhance the customer experience.”

UFI offers platforms for sharing best practices and honouring outstanding activities in the industry including a prestigious award programme, globally recognised for more than a decade.