Broad cross-section of global business events leaders to collaborate on
ambitious study exploring the future trends likely to shape their industry
The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional recognition, and standards, announced on 25th of March 2024 a year-long project that will examine the emerging issues and supporting trends that are most likely to shape the events industry in the years to come. The work will culminate with a Futures Landscape Report, set to be released in Q4 2024.
The announcement comes on the heels of the recent EIC Board and Leadership Council Meeting in Toronto, where industry leaders engaged in a full-day workshop led by Gaining Edge, a consultancy specialising in the business events industry. EIC’s Council consists of delegates from each of EIC’s 55+ Association and Corporate Members.
“Through the collaborative effort of our members and partners, EIC is excited to lead this initiative with the priceless contributions of our diverse ecosystem. The final deliverable will be a valuable resource in support of our global workforce,” said EIC President and Chief Executive Officer Amy Calvert. “While we recongise that our industry will continue to face disruptive forces, we believe this unified effort will equip us to be prepared for the activities that will shape society and business events in the years to come.”
The study will touch on diverse topics, including but not limited to political and geopolitical issues, economic trends, technology, safety and security, and environmental impact.
“Our global industry has proven to be extraordinarily resilient, and we believe in the need to proactively engage in creating future possibilities,” said EIC Board Chair Ana María Viscasillas, MBA, CDME, DES, CED, a business tourism strategist for the Global Visitors Economy and Board Liaison & Immediate Past Vice President for COCAL (Federación de Entidades Organizadoras de Congresos y Afines de Latino América). “Our collective work on the Futures Landscape project is designed to dynamically support our diverse stakeholders for our industry’s continued success.”
