Event & Entertainment Management Association successfully hosts Cyclothon 2.0 – India on the Move


The apex body for events and experiential industry in India, EEMA, successfully hosted the EEMA Cyclothon – India on the Move. Conceptualized in a multicity format, the event was conducted simultaneously in 25 cities including Ajmer, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jodhpur, Kanyakumari, Kochi, Kolkata, Kota, Lucknow, Madurai, Mumbai, Puducherry, Trivandrum, Udaipur, Vijaywada, Vizag and Warangal respectively. The overall distance covered by the cyclists has been added up to 2000 kms.

The event was flagged off simultaneously at all locations at 6:30 am in the morning. The cyclists pedaled through the predefined routes and covered approximately 8 to 10 kms in each city and reached their destination. Despite the pandemic scenario, the event witnessed huge participation by members and several cycle enthusiasts throughout the country.

A main part of the FIT EEMA Initiative, this event was conceptualized by EEMA zonal committees and was open for both members and non-members. EEMA aimed to bring a positive sentiment amongst the masses and celebrated the spirit of positivity and promoted the idea of staying physically fit in these challenging times.

The year 2020 and first half of 2021 has been majorly affected by the Covid-19 pandemic. As the country tries to bounce back and get adjusted into the new normal, the apex body took charge and came up with this initiative to celebrate the importance of being physically fit. EEMA members from more than 25 states worked rigorously in planning and making this event a success. The event was will strictly monitored as people following proper registration criteria were allowed, along with respective state capping for events was announced earlier and avoided any extra last moment hassles of event participation. The route map along with all necessary details was explained before the ride. This event was put together to keep a tab on participation and execution of the event in adherence to all necessary guidelines.

This event was broadcasted live from all respective locations on EEMA Social media channels via Streaming partner, Streamy. A special thanks to Hyatt Hotels and Resorts for being the Hospitality partner in multiple cities and Radio City, the official Radio partner.

Roshan Abbas, President, EEMA, said, “We thank everyone who came forward and participated with immense enthusiasm and made the EEMA Cyclothon 2.0 – India on the Move, a success. We are elated to see the enormous participation and enthusiasm with which we organized and executed this event. We feel this is how our industry looks towards positivity in order to bounce back into the new normal. He added, “I would also like to share a special thank you to all our sponsors for their support and faith in pulling this event successfully.

Prerana Saxena, Vice President, EEMA North, said, The events industry has made us witness both good and bad days, but the pandemic had brought us to a halt, but we never lost hope. As the events are now starting and we’re getting back to our hectic schedules, this event is a reminder that we should still maintain our exercise regimes and maintain a healthy lifestyle and reduce our levels of stress.”

Vicky Tulsyan, Vice President, East said, “This has been a great opportunity for EEMA to showcase its strength to everyone. We believe in our members who have been a constant support and have come forward during the challenging times. A big thank you for executing this flawlessly.” He added, “Cyclothon is an initiative to drive the idea to the world of Fit India-Safe India.  Health and fitness are our major concerns in these times and with the support of the local member associations and other well-wishers EEMA’s initiative showcased wonderful results.”

Martin Emmanuel, Vice President, EEMA South, said, “We during the last one and half year have faced probably the worst of our industry. Though we suffered but we came out conquered. We are happy that we successfully conducted this event and tried to spread positivity and the motto of physically fit. He added, “EEMA’s initiative of Cyclothon 2.0 – India on the Move – has celebrated the efforts and will power in order to help the event community in any kind of crisis.

Aarti Mattoo, Vice President, EEMA West, says, “It’s been a journey in itself.  EEMA in the times of pandemic has not taken a day off! From helping the people in these tough times to executing such brilliant events we conquer it all. Our effort with India on The Move has been a celebration of this spirit. Tremendous efforts have been put in across all zones for which we thank everyone and look forward to more wonderful events.”