The Congregation Of Event Professionals : EEMA’S Eemagine Witnessed Its 12th Edition At Aerocity, Delhi

  • Leaders, Creative Heads & Gurus dominate EEMA 2019Leaders, Creative Heads & Gurus dominate EEMA 2019
  • Kailash Kher regales EEMAGINE leaders and participants
  • Delhi Govt – EEMA to work together to transform Capital into an international cultural hub
  • Delhi Govt pledges to support Event and Entertainment Management Association (EEMA)
  • EEMAX Global Awards honours the best of the creative industry
  • Event Management Skill Institute to be set up by Delhi Govt and run by EEMA

Over the years, event industry in India has established itself as a sunrise industry, giving a close competition to its global counterparts. In one of its earlier reports, Events and Entertainment Management Association(EEMA) has projected the Indian event industry to cross Rs. 10,0000 croremark, by the year 2020-21. The key drivers attributed to this growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal events, product launches, expansion of mini-metros and below the line spends. With an aim to provide a major thrust to this growth trajectory, Events and Entertainment Management Association (EEMA) organized its annual congregation- EEMAGINE was from 1st-3rd August at Hotel Pullman, Aerocity, New Delhi. The event also had a grand award show- EEMAX GLOBAL on its third day in which awards were presented to winners across a wide range of categories, spanning from Corporate, Sporting, Wedding, and Social events to Exhibitions, Designs, and Marketing & Digital Integration. The 3-day event witnessed a large number of industry stalwarts and event professionals gathered from all across India and the globe.

The first day saw the keynote address of Mr. Rajiv Kumar, Hon’ble Vice Chairman, NITI Aayog and dazzling performances by many wonderful performers of the creative industry, including Dadi Padumjee’s Puppetry, Vidya Shah, Brian Tellis, and a group theatre by Asmita theatre group, as well as showcasing a short film on environment celebrating the 50th anniversary of the Earth Day. In his welcome address, Mr. Sanjoy Roy – President EEMA, stressed on the need to

recalibrate and reform the present industry to make it a better place for all of us to live in. “Be it the automobiles, travel or any other, one has seen a significant drop in sales. The only sector that has recorded any growth is the event management industry with a noteworthy 17 per cent growth with more than 30, 000 people involved in different spheres,” he said.

The Keynote address delivered by Hon’ble Vice-Chairman, NITI Aayog, Mr. Rajiv Kumar, who was all praise for the creative minds of the entertainment industry. He requested EEMA and its members to join hands with the government and create marquee events that the world would appreciate India for.

He also cited initiatives that the government has introduced and shared all the plans and objectives that have been operationalized. He was particularly all praise for ‘innovation’ and said that the 21st century is all about innovation and that the young must think out-of-the-box ideas to achieve their goals. “The 21st century must belong to India as we have inherited a rich legacy and diversity that alone would take us forward,” he concluded.

The evening also saw the release of the EEMA Health and Safety Report 2019, which was released by Biju Verghese, Abhishek Mehta, Sanjiv Pasricha, Sabbas Joseph(former EEMA President) and Sanjoy Roy. The report reveals statistics that is an eye-opener. The sole purpose of the handbook stemmed from a realization that every event is unique and needs Health and Safety planning right from the word go. The Health and Safety Report will also make a deep impact towards this endeavour EEMA has picked up on key issues and have worked on resolving it and helping all members in the smooth functioning of their businesses. The principal objective of the handbook is to understand complex activities that require knowledge and good planning, and that planning for safety, health and security form an integral part of the overall planning of an event.

On day two, Brian Tellis (Director at Fountainhead Promotions and Events Pvt Ltd.) Samit Garg (Co-Founder & CEOof E-Factor Entertainment Pvt Ltd) Vishal Malik (Director, Operations and Administration McKinsey, and Company, India) and Krishnan Chatterjee (Chief Customer Officer and Head of Marketing, SAP Indian Subcontinent) left the audience in splits when they came up with apt songs representing client and agency’s state of mind right from the brief to the final product. There were memes complementing the theme as a backdrop for each topic.

A session on The Winner Takes it All’ had Jay Shah – Vice president head Cultural Outreach at Mahindra group; Chanchal Sanyal (member, EEMA); and Sabbas Joseph former president EEMA, engaged in a lively discussion on issues related to the brand, content and the role of corporate houses. Neelesh Mishra, a Keynote Speaker spoke on the positive effect stories have on a person both as an audience and as a storyteller themselves. The art of storytelling needs to keep itself updated with technology in a way that its essence remains intact. Neelam Kapur, DG, Sports Authority of India, spoke at the Plenary Session about how Sports is undergoing a silent revolution in India and a thoughtful and systematic approach to sports development has been taken under the government of the day. Mr. Sanjiv Pasricha made an exciting announcement for all EEMA members. For the first time, a loan was being sanctioned on the spot, provided


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