Clarion Events has announced it has partnered with Consero Group, a Maryland-based provider of invitation-only programs, serving senior corporate executives through innovative and intimate in-person and virtual events, and boardroom-style roundtables.
Clarion Events in North America has grown dramatically through a series of well-defined and diversified partnerships and acquisitions, with a strong focus on value-led connections programs. As the tradeshow industry at large experiences an accelerating recovery, Clarion has focused on ensuring differentiation in the market by integrating new and evolving models with a targeted focus on connecting buyers and sellers through meaningful meetings. The partnership with Consero follows last year’s partnership with Quartz Events, a market-leading digital and in-person, one-to-one meetings business which has, as expected, seen exponential growth in 2021.
“While our core business is coming back strong, the last 21 months have taught us that we cannot rest on what we know, we must continue to evolve our business and find new ways to deliver value,” commented Greg Topalian, Clarion Events North American CEO. “The team at Consero has developed an excellent model, their event format is tailored with highly defined participation in a smaller event environment, creating exclusivity and value for participants, which is a sought-after experience we are seeing more and more of today in our business and complements our existing meetings programs.”
The partnership comes at the perfect time as events are returning to live and will extend Clarion’s emphasis on product diversification that is focused on delivering customer value. Consero today is focused in the Legal, Human Resources, Procurement, Customer Experience and Technology markets, which represent new opportunities for Clarion both in North America and Globally. “We are thrilled to be partnering with Clarion,” said Paul Mandell, Consero CEO. “They have developed more than just an excellent brand. Their deep event expertise, strong corporate culture, and commitment to innovation offers immeasurable value to the companies within their umbrella. The partnership will allow our team to continue to drive the business and provide further opportunities for expansion.”
Consero will preserve its current organizational structure with Paul Mandell remaining as CEO, Jessica Druckman as SVP of Program Development, and Will Card as SVP of Strategic Partnerships. The senior leadership team is located in the Washington D.C. and the New York City Metropolitan Areas and will remain remote while working alongside Topalian and his team in North America.