What Industry Leaders Think On Reopening Of Physical Events

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Sudeep Sarcar, CEO, India Exposition Mart Limited

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Sudeep. The event industry is no stranger to this trend, with the announcement of the lockdown, the sphere of outdoor entertainment came to a standstill. As per a recent report published by the Event and Entertainment Management Association (EEMA), the Indian event and exhibition market is bound to experience an Rs 1 lakh crore hit this quarter. The prevailing scenario put everyone, right from the artists to the organisers in a baffled state of mind.

However, it is rightly said, “when the going gets tough, the tough gets going.” Similarly, the event sector made space for numerous innovative ideas such as hosting events in such a way that viewers can enjoy the performance of their favourite artist right from the comfort of their homes. As per an analysis presented by Ernst and Young (EY), 94% brands aim at exploring the sector of digital IPs for the purpose of improved consumer attraction and retention in the new normal. Further, around 85% of these companies are taking active interest in developing the digital IPs, while 90% have identified alliances which will help them provide the same.

World over, large and small exhibitions got postponed and cancelled during this period. We at IEML, have been fiercely preparing for the new normal and creating effective platforms for the industry interactions. We started with launching virtual platform for enabling organisers to conduct their events virtually. We will continue to offer this platform to supplement the organisers physical events. We have been working round the clock to make IEML the safest venue in India for organising MICE events. We have had many consultations from the industry players, major organisers, service providers and stakeholders to make suitable arrangements in order to ensure world-class amenities in the new normal. Today, we have the best in class safety compliances to host world class events. We are equipped and ready to follow the SOPs released by Indian Government in letter and spirit.

ES. What are your predictions for 2021?
Sudeep. From 2021 onwards all major events will be looked at with a keen eye to a potential disaster scenario. The unthinkable will become an agenda item – after all, in a year that saw the cancellation of the Olympics, the Edinburgh Festival and pretty much every football match on the planet the future is more difficult to predict than ever. Contracts will be tightened, and cancellation terms carefully re-worded. Venues and suppliers will be trying to protect themselves from losing revenue, while agencies and event managers will be trying to ensure they can avoid paying for an event that may never happen. There will be just as much focus on what happens if an event has to be cancelled as there is on making it a success.

As government permitted B2B exhibitions subject to implementation of SOP issued by Ministry of Commerce, we are quite confident of hosting major events in 2021 including SATTE, IHGF, REI, CPHI & PMEC, Indus Food, Dibex, Putech, ITME and many more. Some of the key trends would be:
Focus on quality
Digitalisation
Health & Safety
Improved matchmaking
Focus on Big Data
Sustainability & responsible events
Specialised & Focused Team Building

ES. How can the exhibitions remain significant and meaningful in the new normal?
Sudeep. One must note that the dynamic sphere of events will not always have a digital orientation. Several experts have suggested that a gradual transition will be witnessed, which will entail three primary phases – phase 1 will be the initial 3-5 months, boasting about online events, followed by phase 2 for the next 6 months, marking the slow as well as contained start of physical experience with limited attendees, and finally the phase 3 which will follow in another 6 months to a year, wherein the entire industry will be bouncing back stronger and better. However, aspects such as consumer safety and personal hygiene will be the priority of organisers amongst other facets.

According to a recent study conducted by Messe Frankfurt Trade Fairs, India, those who held off purchases do so no longer due to cash flow issues – a prime consequence of the pandemic in the earlier months, but rather because they can’t find the right suppliers (35.56%). The study covered a wide range of industry sectors from the automotive, textiles, building technologies and consumer goods, showing that 88 percent respondents relied on exhibitions to help them with their purchase decisions.

Over 90% respondents affirmed that trade fairs allow them to touch and feel the product as well as to build a relationship with the seller which are key factors for making an effective purchasing decisions. As purchasing activity has increased across the board, willingness to attend exhibitions also saw an increase with respondents looking at visiting the next exhibition ” as soon as possible” registering the highest increase of 10 percentage points. In this regard, the role of the Exhibition industry will also become much more significant in terms of rebuilding customer connections, supporting the exchange of knowledge and technology as well as restoring business continuity and growth in the economy.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt.?
Sudeep. It was the necessity of the time for the exhibition industry since this sector was closed for the last seven months and has suffered a huge loss. Re-opening of the B2B exhibition is a welcome step of the government for exhibition sector. We are quite confident to deliver safe and secure exhibition to all stakeholders complying the SOP of the Government.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Sudeep. IEIA which is the leading body of Indian Exhibition Industry has played a pivotal role in preparing the SOP after taking due cognizance of present situation and inputs/suggestion from all stakeholders of exhibition industry. Hall sanitization and crowd management need to be prioritized during exhibition planning.

ES. What is your message to the industry at such a critical time?
Sudeep. As you are aware that Government of India has permitted for re-opening of B2B exhibitions after 15th October 2020 subject to implementation of suggested SOP of Ministry of Commerce. This is a welcome step of the Government for the exhibition industry. We are sure that all exhibition sector will comply the SOP of the Government of India and must recommence and continue to build the nation.

 

Suparna D. Gupta, Co-Chairperson, G S Marketing Associates

Suparna D. Gupta, Co-Chairperson, G S Marketing Associates

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Suparna. The effects of the pandemic have been bad and now, we are very glad to hear the news that the Government has allowed B2B exhibitions to restart.

ES. What are your predictions for 2021?
Suparna. The financial year 2021-22 will be extremely successful because by then, the vaccine for Coronavirus will definitely be available and the economy will bounce back in a big way.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Suparna. We request the Government of India to allow B2C exhibitions also to restart with the observance of all the SOPs & norms.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Suparna. It is a very positive step towards normalcy considering the negative impact of the Covid-19 Pandemic on the Indian economy.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Suparna. We suggest the following SOPs for both B2B & B2C exhibitions – Maintaining social distancing between people, wearing of face masks, Hand sanitising, using fog machines at the gates, number of entries of the visitors at a time can be fixed according to the size (floor area ) of the exhibition on an hourly basis.

ES. What is your message to the industry at such a critical time?
Suparna. My message to the industry at this time is to make your businesses survive with great grit & resolve, because in this pandemic time, with zero income in the business, survival itself is like a good profit. Try to maintain your staff as far as possible by giving them their salaries – at least 50% to help them survive too. Next year will see just the opposite.

 

Manish Gandhi, COO & Executive Director, ABEC

Manish Gandhi, COO & Executive Director, ABEC

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Manish Gandhi. Well, the pandemic has surely affected the Indian business growth drastically and has affected the nation’s GDP by a whopping -3.1% during the fourth quarter of 2020. Exhibitions and events have taken the brunt of the pandemic and the health & fitness and the travel & tourism industry are yet defined by uncertainty. Having said this, propelled by the Government’s Unlock 5 guidelines, which permits more social, academic, sports, entertainment, cultural, religious and political events, the events industry is all geared up for redemption in the face of adversity.

It’s a new Challenge we are facing and which we at Acetech are taking head-on!! We have been conducting various industry and segment related webinars to engage our target audience since the lockdown. We have run effective, inclusive and interactive sessions with industry stalwarts resulting in a more productive discussion. We in turn are effectively attracting a global webinar audience to all our sessions. At Acetech, we are constantly finding novel avenues and striving towards making our exhibitions and physical networking safe for both our exhibitors and our trade visitors.

ES. What are your predictions for 2021?
Manish Gandhi. 2021 for the exhibition sector will be a major game changer. There definitely has been modest recovery in the leisure and travel segment around the world and we as exhibitors are envisioning a turnaround in the near future. Though we do realize that there are going to be major changes in how exhibitions are produced, we also know that Trade Expos and fairs are much more effective in a physical environment owing to attendee motivation to tangibly assess and experience products and solutions. Moreover pivoting to Virtual may not be a permanent resolution.

We as exhibition organizers are looking forward to welcoming a large number of exhibitors. The industry is definitely waiting to reconnect, network and ink big business deals with channel partners, dealers and distributors. Brands and Channel partners need to connect and align on strategies to address the impact that the pandemic has had on their businesses over the last few months due to near complete shutdown of businesses. Engineering, construction, and building materials have a critical role to play in a post-pandemic recovery of global economies. Major Construction projects which have faced disrupted supply chains due to extended lockdowns are gradually getting back on track now and translating into a larger demand for various raw materials and products and services offered by our exhibitors.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Manish Gandhi. In all my years of interacting with the building materials manufacturers and providing them their most important requisite i.e. interface with the trade on a neutral, independent, reputed, robust platform, which is Acetech, I cannot imagine any replacement for the annual expo exercise. Face-to-face trade expos are the only eventuality. I would like to emphasise that “B2B Exhibitions and physical networking is a key back bone for growth of any business.” At trade gatherings, manufacturers experience first-hand impression of new products, which are verified immediately, converting to business done on the shop floor. The emergence of virtual formats does not eliminate the need for expos. Trade shows will always remain important as they breed new business connections, networking and interaction between the exhibitors and their prospect partners, dealers, end-users etc.

Our expos are characterized by packed attendees with Actetech being the largest, and we have always employed and spared no expense in providing safety standards, hygiene and emergency response to any eventuality. The new way of organising exhibitions does demand for a better and safer infrastructure but as pioneers in the exhibition field, we are well positioned to quickly adapt to the new normal. We have prepared a detailed checklist of dos and don’ts which chalks out every minute organizational aspect, right from how to prepare a coherent floor plan to providing a safe experience for exhibitors and visitors, to streamlining the onsite registration process through contactless check-ins for visitors, visitor screening, sanitization and management and ensuring social distancing safety protocols are being followed by both the exhibitors and trade visitors.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Manish Gandhi. The only ROI for any exhibitor is a good and quality visitor turnout, but the current SOP announced by the Government during Unclock 5.0 does no good to anybody in the exhibition industry as it restricts the overall presence of attendees at any event or exhibition to 200 which is highly impractical. For any medium or large size exhibition this count does not even cover the exhibitors and their staff. Even an exhibition with just 50 booths with four staff members each touches the 200 mark.

The Government cannot oversee the fact that exhibitions in India have an estimated industry size of approximately INR 25,000 crore (INR 250 billion) and 800+ major trade shows annually, with an estimated growth rate of 8.8% per annum.INR 25,000 crore (INR 250 billion) and 800+ major trade shows annually, with an estimated growth rate of 8.8% per annum. The exhibition, MICE and events industry also has the distinction of being major job creators, directly and/or indirectly providing employment to approximately 3 million + people nationwide. The Government should encourage and support the exhibition industry to reopen normally. People are getting educated about the safety measures and exhibition organisers on their part will ensure that adequate safety measures are taken to make exhibitors and visitors feel safe and secure.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Manish Gandhi. According to me authorities should allow exhibitions to re-open based on the guaranteed application of agreed health and safety standards instead of prescribing unrealistic attendee numbers. Events must be evaluated as per the industry segment and content and not according to one fixed number across the board. The exhibition industry has always put people interaction at the heart of its business model and going forward too we will definitely pool resources to minimise health and safety risks for all exhibitors and visitors under controlled circumstances by various methods which include but are not limited to:

  • Encouraging visitors and delegates to pre-register and get e-badges instead of queuing up at registration counters
  • Ensuring social distancing is being followed
  • Proper sanitization at the point of entry
  • Educating trade visitors via adequate venue branding and social media campaign about the new normal SOPs to be followed inside the exhibition venue.
  • Encouraging the concept of dedicated one-on-one meetings based purely on pre-invites to avoid crowding
  • Strict monitoring of access routes and entrances

When visitors preregister for events, we as organizers are also in a position to impose time schedules to circumvent crowding. Also, the new SOPs should not just be applicable to exhibition organizers. Exhibition venues also have an equal role to play. Venue operators must make their venue safe for organizers to conduct B2B exhibitions or any event hereon. Exhibition Venues also must be future-ready to accommodate emergency clinics and testing facilities with healthcare workers and other such facilities.

ES. What is your message to the industry at such a critical time?
Manish Gandhi. I feel that the entire industry should come together and strongly propose new, real-world SOPs that can be followed to re-open exhibitions like before and chart out an effective strategy, which is in tandem to the new normal. “Stay strong coz Exhibitions are here to stay” ABEC / ITE is at the forefront of the 180 degree turn around that we are envisioning for the exhibition industry. It is just a matter of time.

 

Dharampal Singh Malhotra, Executive Director, Namdhari Events & Promotions Pvt. Ltd.

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Dharampal Singh. Pandemic has taught us how to preserve, collaborate & support not only to our loved one’s but to the whole humanity in these difficult times. It is the love and support of the people which have helped us to cope up in such situation.

ES. What are your predictions for 2021?
Dharampal Singh. The Start shall be a bit slow, as recovery process will take time to bring situation to normal. The fear to wander out shall be there till the vaccine is provided to each Individual in the World. The pace in life shall be seen by the end of 2021.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Dharampal Singh. Without Physical exhibitions, the new Businesses may not flourish in the same manner. You cannot get the feel of touch, also meeting face-to-face cannot be compared to the meeting someone virtually.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Dharampal Singh. Feeling delighted about the re-opening of the B2B exhibition, as we can see a ray of hope for a comeback of livelihood of more than 25 Lakh people who work in various segments for creating the Grounds of an exhibition, like Stand Contractors, Specialised Booth Teams, Electrical Distribution Services, Housekeeping Services, Security Services & a lot more.

ES. What is your message to the industry at such a critical time?
Dharampal Singh. BE POSITIVE, we will Bounce Back with more energy, we’ve already set an example how to survive in the toughest times. Now it’s TIME to FIGHT BACK & GET BACK what we have LOST & CO-EXIST.

 

Gagan Marwah, Director, Saina Events

Gagan Marwah, Director, Saina Events

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Marwah. The effects of the pandemic are drastic and it has changed the dynamics of our industry upside down. The clients are reluctant towards making any new investment due to less demand of the products and hence less cash flow. We are still waiting to begin new normal with physical exhibitions only.

ES. What are your predictions for 2021?
Marwah. As far as 2021 is concerned, my predictions are not very positive. Still, hopes are high at our side that the industry will come back to its original pace soon.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Marwah. We don’t see high potential in virtual exhibitions as per our industry and will look forward to see the beginning of physical exhibitions soon with the approved SOP. Physical exhibitions will remain significant to boost trade as people still tend to meet physically and do business. The benefits of meeting in person and establishing a good connection are always better than any form of virtual meeting.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Marwah. We want the government to come with straight but not very stringent plan for the reopening of the exhibitions under these circumstances. The opening of the onsite or physical exhibitions is the need of the hour as the industry is supporting many small and medium scale companies who will wipe off if the sector is not revived immediately.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Marwah. There can be social distancing norms wherein only a certain number of people should be allowed inside the exhibition hall, moreover, temperature check, use of masks, sanitisers should be made necessary and available at all points in the exhibitions. Also, it is very important to ensure good ventilation and purifying of air after regular intervals inside the premises so that the chances of virus getting into air does not exist.

ES. What is your message to the industry at such a critical time?
Marwah. My message to the industry is we should remain optimistic about our trade. Things are going to be changed without taking much time and we will bounce back like never before.

 

Satish Mandole, Director, Globe-Tech Media Solutions

Satish Mandole, Director, Globe-Tech Media Solutions

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Satish. Covid-19 has badly affected all of us and the exhibition industry also is not left out. Organisers have been compelled to cancel/postpone their established shows due to this pandemic. Hugely affected by time, revenue, expenses and morality, many organisers removed their manpower to cut down the expenses among other things, and rescheduled their plans. In fact, we all tried very hard to overcome from this worldwide pandemic, no one is spared. We have already rescheduled this year’s plan to the next year, no one will help.

We have to take our own decisions. Also, without a good gathering, we can’t conduct our shows and now the Government has given permission to restart B2B exhibitions (from 15th October), but the containment zones are still a question for many organisers. Some rules and regulations are still there for conducting the exhibitions, so we have decided to go for the next financial year only as far as organising the exhibitions is concerned.

ES. What are your predictions for 2021?
Satish. As per our experience and knowledge, domestic exhibitions will be more powerful than international exhibitions. Few countries and big manufacturing companies will definitely have some restrictions for the year 2021 in terms of their manpower. Instead of going for international exhibitions, they will prefer domestic exhibitions. Also, due to reduced manpower and shortfall in 2020, they will play very safely. My prediction is domestic exhibitions will play a very vital role in 2021.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Satish. All manufacturers and service providers can’t run their business without demonstrating their products in the exhibitions. The role of the exhibitions will be more important in the coming year post Covid. Many organisers tried virtual (digital) exhibitions, but it has a restriction in many terms like you can’t feel products physically, you can’t see live demo of the products, you can’t interact with the people physically. Moreover, your PR is also important during the show, so the physical exhibitions are significant and meaningful in the new normal.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Satish. It’s good news for the entire exhibition industry. Though some restrictions have been imposed but it is important for the health of the public. Every organiser should welcome the decision of the Govt and follow all the rules and regulations for the safety.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Satish. Every organiser should focus on the rules and regulations issued by the Govt, and it has to be compulsorily done by all the members of the organisations. Though we have received permission to restart B2B exhibitions, the vaccine for Coronavirus is yet to come in the market. Therefore, the safety of every visitor and exhibitor is important and all the organisers should strictly take care of the same.

ES. What is your message to the industry at such a critical time?
Satish. No one is exceptionally saved from this pandemic situation, every business, service, lower to upper class people have suffered from it, and everyone knows the exhibition industry has also faced lots of losses during Covid-19. All have gone through it and in the future, we need not panic, instead things be handled patiently. Tomorrow is our and we will definitely overcome from these losses. Happy selling,Happy exhibitions in future and all the best to all of you!

 

Dilpreet Singh Oberoi, Managing Director, Arch Concept Private Limited

Dilpreet Singh Oberoi, Managing Director, Arch Concept Private Limited

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Dilpreet. All of us have witnessed the effects of the pandemic in one way or the other. However, the experiential industry comprising events and exhibitions, has been one of the worst hit in this duration. We have kept our spirits high as we do believe that tough times are always around the corner, we need to be prepared to fight through them. Our team has been engaged with keeping abreast with the ‘new normal, and we have bagged and executed some virtual events. We are fully prepared, adapted, and geared up to move ahead in these times.

ES. What are your predictions for 2021?
Dilpreet. All I will like to say is that we have to be optimistic. I’m sure that we will rally through, and unlock 5.0 clearly states that things will open up and I’m sure businesses will be back with more gusto and fervour.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Dilpreet. Exhibitions will always be significant, especially for SMUs and government bodies, as an exhibitor and buyer interaction is key to sale and demonstrations of products and services. Exhibitions provide that platform, while during this time we have seen a surge in virtual exhibitions, I’m sure in the months to come we will see the return of the physical world of exhibitions, a model wherein the physical and virtual world will co-exist.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Dilpreet. I believe that the government knows the importance of physical exhibition. Also, that exhibition industry provides job to a large number of people directly or indirectly. Hence, it is a great move to reopen in a phased manner with proper safety measures issued by the Govt.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Dilpreet. Well, the SOPs’ mentioned in the unlock 5.0 must be followed properly by everyone. Safety has always been our primary point of action, be it during the construction of an exhibition space or activities happening in a day to day life. With the proper safety protocols in place, we can definitely adapt to the new normal and issue guidelines for all involved during an exhibition.

ES. What is your message to the industry at such a critical time?
Dilpreet. Every dark cloud has a silver lining, the silver lining is that we all have learnt to adapt to the trend and move forward with a positive mindset. We need to keep innovating ourselves and work together to bounce with more energy.

 

Prashant Vats, Director, Operations, IPAMA

Prashant Vats, Director, Operations, IPAMA

ES. What are the effects of the pandemic and how have you tried to turn around things and adapt to the new normal?
Prashant Vats. IPAMA’s corporate office had scrupulously followed the Government’s issued guidelines and simultaneously, also requested its members to strictly observe the lockdown’s rules & regulations framed thereunder in their manufacturing operations and take preventive measures to control the disease. The net impact was that no human loss has been reported by the members of this organisation.

Most of the IPAMA members have now resumed their manufacturing processes, in line with the relaxations granted by the Central and State Governments. The workers are also returning to the workplaces. We are optimistic that in the coming months or by the end of 2021, the working conditions will become better. The members are also taking advantage of the liberalized policies of the Government to meet their financial requirements for running their day-to-day operations.

ES. What are your predictions for 2021?
Prashant Vats. The pandemic is not playing out in the same way across the world. The countries such as China, New Zealand and Rwanda have reached a low level of cases after enforcing lockdowns of varying lengths. In India, the situation is entirely different. Even though the cases have been increasing, the loss of human lives have been at the minimum level in comparison to other countries. IPAMA believes that the year 2021 will bring normalcy across the country. Major improvements are expected in undertaking manufacturing operations. This will have a positive impact on the Indian economy. The export levels will also improve. IPAMA Members have already started their operations, and we sincerely believe that the year 2021 will bring prosperity to the Industry.

ES. How can the exhibitions remain significant and meaningful in the new normal?
Prashant Vats. Trade Shows and Exhibitions provide great opportunities to learn in which direction the industry is going. These events are indispensable for the industry across the world. They provide an effective platform where a customer can see the product of his interest, discuss technicalities and the usefulness of the same on the spot. He can negotiate prices and see the live demonstrations along with the technical support experts. He can also see the different brands of a product being manufactured by different companies under one roof. Due to the adverse impact of COVID-19, the Exhibition Industry has also suffered heavily. There have been a large scale cancellations of exhibitions throughout the world. Neither the exhibitors nor the business visitors had shown interest toward exhibitions during this wave of COVID-19 pandemic. Keeping in view the uncertainty and the non-availability of the vaccine, the exhibition industry should adopt the policy of wait and watch, and follow the safety measures to mitigate the risk of transmission.

ES. What are your comments on the reopening of B2B exhibitions in unlock 5.0, announced by the Govt?
Prashant Vats. It is a good news for the entire Indian Exhibition Industry, Organizers, Exhibitors and business visitors who have been anxiously waiting for the opening of the Exhibitions and Trade Shows in different parts of the country. The Government has taken the right decision at the right time. IPAMA had also represented the concerned ministry for opening of the trade shows in the country. We have succeeded in our mission to some extent.

ES. What are some of the key things which you feel as mandatory parts to be added in the SOP to go ahead with the exhibitions? (This question was put before the release of SOP)
Prashant Vats. Apart from the IEIA or Govt. SoPs, following precautions will also be taken during our expo:

a) A Covid Vigilance Cell to look after that all precautions are being followed properly or not.
b) Will allow only online registered visitors, no physical touch.
c) Will check Temperature at every point.
d) Automatic Sanitizing machines at every entry/exit point.
e) Isolation rooms for suspected visitors
f) Information counters for visitors regarding Covid-19.
g) Free distribution of water bottles to avoid needless touch.
h) Maximum Entry/exit points to minimize crowd at these points.
i) Regular announcement for social distancing and other precautionary measures.
j) Free distribution of masks at different places.
k) Strictly follow all Govt. SOPs and self-maintained SOPs.

ES. What is your message to the industry at such a critical time?
Prashant Vats. The exhibitions are an indispensable part of the Industry. Our Message to the Exhibition Industry, Organizers, Exhibitors and service providers in this critical time is that everyone must follow the Government guidelines scrupulously while planning or organizing B2B Exhibitions or Trade Shows in any part of the country. Public interest must be taken care of at all costs to prevent loss of human lives.