UFI has published a new document which defines a structured framework for the reopening of exhibitions and provides a narrative which argues that the reopening of trade exhibitions must be prioritized as they are critical to a national and global economic recovery. You can download the document here.
Several organisers, venues and associations have published guidelines and initiatives to promote the reopening of exhibitions in the past days and weeks in their respective countries. UFI has analyzed the various campaigns and with the help of a task force drawn from members around the world brought this together into a single framework of recommendations to comply with WHO and relevant national health authority guidelines.
Lobbying and promotion
We need your help to promote the framework in discussion with national authorities and governments; the bodies that give licence for our shows to take place. We appreciate that one size doesn’t fit all, so feel free to adapt the framework and messages for your market. With adequate momentum this framework can be used to help influence politicians, policy makers, regulators, general and industry media, and enable them to drive the narrative in their countries.
Best practices to be included going forward
We will build on this framework by creating a subsequent document which includes examples of best practice from around the world in some of the various areas listed in the framework.
What you can do now?
Please share this framework with your teams, colleagues, and contacts in the media, and encourage them to share online. Use the arguments in the advocacy narrative in your ongoing discussions with decision makers.
Global Exhibitions Day – Wednesday June 3rd – get involved
This framework will be at the forefront of UFI’s Global Exhibitions Day activity this year, the theme of which will be role of exhibitions to kick start a nation’s economy. For more on GED 2020 visit https://www.ufi.org/ged.