Reed Exhibitions Brazil Wins UFI Human Resources Award


UFI, the Global Association of the Exhibition Industry, has named Reed Exhibitions Brazil as winner of its 2019 UFI Human Resources Award, presenting the project on ‘Employer Branding – How to attract and retain key skills’. Employer branding is a critical issue in Human Resources today with competition increasing for the ‘right’ people. A strong corporate culture is essential for enabling companies to recruit better candidates, and also to keep them.

The UFI HR Management Working Group made its decision during its recent meeting in Birmingham, where projects of the three strong finalists, Corferias (Brazil), Fiera Milano (Italy) and Reed Exhibitions Brazil (Brazil), were discussed. “It was a difficult task to choose the winner of this year’s award as all finalists presented high quality projects,” said Cecilia Henningsson, HR Director at Stockholmsmässan and Chair of UFI HR Management Committee.

“Reed Exhibitions Brazil did a great job in implementing the employer branding strategy. The company also presented key figures on ROI and a systematic corporate approach that build a solid best practice for the industry,” Henningsson added. “It’s a tremendous honour for Reed Exhibitions Brazil to receive an HR Award,” commented Alinne Rosa, HR Vice-President at Reed Exhibitions Brazil. “Taking care of our people will help us to build a strong employer brand as we are the most important ambassadors to show the world how great it is to be part of the events industry.” The UFI HR Award is one of UFI’s annual competitions that recognises and rewards successful result-oriented initiatives in the exhibition industry. UFI’s awards celebrate excellence in areas ranging from human resources and digital innovation to tradefair poster design and sustainable development.


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