Madrid welcomes the exceptional as Radisson Collection debuts in the heart of the capital, in the iconic Generali building

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Radisson Hotel Group welcomes the exceptional to Madrid, with the debut of the first Radisson Collection property in Spain’s vibrant capital. This iconic hotel is set to open in 2027, redefining luxury hospitality in Madrid. The hotel will be located on Alcala Street, one of Madrid’s most prominent avenues in the prestigious Canalejas area, surrounded by renowned luxury brands such as Hermès, Louis Vuitton, and Cartier. 

This heritage-protected classical building will undergo a transformative redevelopment to become a mixed-use masterpiece, combining premium retail spaces on the ground floor with 154 elegant guest rooms and suites spanning across 10 floors and a fantastic rooftop providing breathtaking views over the city. The property’s unique location provides proximity to Madrid’s cultural and historical treasures, including Puerta del Sol, the Cibeles Fountain, National Museum El Prado, Plaza Mayor and El Retiro Park.

Federico J. González, Executive Vice Chairman of Radisson Hotel Group says: “With a spectacular location, the arrival of our lifestyle luxury Radisson Collection brand in Madrid will be a catalyst to accelerate the development of Radisson Hotel Group in Spain, where we currently have 8 hotels in operation and now this landmark project under development, as well as some others that we will announce soon. We are proud to debut this project alongside Generali, a strategic partner of the Group with whom we have already collaborated in Rome and Venice. This will be an iconic hotel in Madrid and a privileged destination for both local and international guests.”

Guests will enjoy a selection of high-end amenities, including a signature restaurant and bar on the first level, LYON Bar, a stunning rooftop bar and restaurant on the 13th floor with sweeping city views, a state-of-the-art fitness and wellness center and a spa. The ground floor will include various stores, providing an exclusive shopping experience. This project, developed in collaboration with the prestigious Lamela architecture studio, promises to become a benchmark of luxury and sophistication in the Spanish capital. The design will honor the building’s historical architecture while offering the bespoke, renowned Radisson Collection modern luxury.