jwc to develop the Master Plan for Phase II of Shenzhen World

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jwc GmbH of Germany has been selected through public tenderto develop the Master Plan for Phase II of Shenzhen World together with its Chinese partner. The service scope will cover the strategy, positioning, functions, investment & operation mode, layout, etc. of the venue extension. jwc has already been awarded with the feasibility study, Master plan and pre-opening support of the venue in 2016 and has supported the Government of Shenzhen as well as the investors and operating company SOC continuously over many years.

Within a short period of time Shenzhen World became one of the most important venues globally, creating strong additional demand for exhibition and conference space and setting new standards in venue quality.

Jochen Witt, CEO of jwc, said: “We are very happy that after so many years of successful work in Shenzhen we have been awarded by the Government of Shenzhen to develop the next phase of Shenzhen World. Our gratitude and thanks go to our team in Shenzhen, who did a remarkable job to successfully render consulting services also during the pandemic. We continue to view China as one of the most important trade fair and conference markets globally and will further expand our activities in the areas of strategy and venue consulting.”

jwc GmbH is the leading management consulting firm for the global exhibitions and conference business sectors. It supports governments, venues, organizers and investors with advisory services covering a broad spectrum of areas including strategy, feasibility, planning, marketing, M&A, pricing, thought leadership and training.