ITPO Plans Next “Aahar” With Unprecedented Qualuity Participation


One of the most sought B2B events of International Food and Hospitality industry in Asia AAHAR would be organized with renewed vigor next year to meet the space demand while keeping in view the inherent potential and drive of the industry. Offering adequate space to every participant, Aahar 2021 would be hosted with fresh dynamics due to availability of new Halls in the world class International Exhibition-cum- Centre(IECC) at Pragati Maidan. This flagship event of India Trade Promotion Organization (ITPO) and its associates would be launched by June 2020 in the current year, offering online stall booking, registration and generation of online pass system for convenience of the exhibitors and visitors. There would be filter screening process to ensure quality participation and to attract good clientele in the fair.

This was pointed out by Shri Rajesh Agrawal, Executive Director, ITPO in his key note address after presenting AAHAR 2020 Awards of Excellence in different categories, which included: F&B Equipment, Food & Processed Food, Hospitality & Décor Solution and Foreign sector. Present on the occasion were Shri V.K. Macker, President, Food and Hospitality Support Association of India(FHSAI), Shri Arvind Khanna, Vice- President, Hotel and Restaurant Equipment Manufacturers Association of India( HOTREMAI), Mr. Amit Lohani, Founder of FIFI, Shri Vikas Malhotra, General Manager, ITPO, senior representatives from APEDA, participants from India and abroad as well as media persons.

APEDA was awarded the Gold Medal in the Government participation for largest area, In Foreign sector, the Gold Medal was conferred to the Rational Cooking System PTE. Ltd., Singapore, while the High Commission of Canada bagged the Silver Medal, ASSA Abloy, Hong Kong Ltd. took the Bronze Medal in the foreign category. In the category of Food & Processed Food, the Gold Medal, went to Morde Foods Pvt. Ltd. while Wingreens Farms Pvt. Ltd. and Cargill India Pvt. Ltd. were honored with the Silver and Bronze Medals, respectively. EZY Cook – Classique Element LLP received the Gold medal; the Silver Medal was conferred to CLAY Craft (I) Pvt. Ltd. and the Bronze was presented to ELAN Professional Appliances Pvt. Ltd. in F&B Equipments category.

In Hospitality and Décor Solution sector, Spring Fit – Varahamurti Flexirub Industries Pvt. Ltd. bagged the Gold; the Silver Medal was awarded to Gift Land Exports Orientation and the Bronze Medal was presented to Fragrance.
Earlier, in his welcome address, Shri Vikas Malhotra, General Manager, ITPO acknowledged the continued support of all the associates as well as different media verticals for the event. He informed that around 38,000 nos. business visitors have visited AAHAR 2020 (March 3-7) during the initial three days. The fair is set to conclude tomorrow and there is a considerable visitor response so far.

Speaking on the occasion, Shri V.K. Macker, President, FHSAI complimented ITPO for carrying forward the legacy of the fair since it inception. While, Shri Amit Lohani, Founder FIFI optimizing expressed that AAHAR has all the potential to become one of the world’s largest event on lines with Anuga, Gulf Food and SIAL fair while Shri Arvind Khanna, Vice-President, HOTERMAI also addressed at the ceremony endorsing the sentiments of earlier speakers. AAHAR (March 03-07, 2020) has been hosted by ITPO with active support of the Ministry of Food Processing Industries., APEDA, ARCHII, HOTREMAI, FHSAI, FIFI, and AIFPA.