The International Association of Exhibitions and Events (IAEE) has announced a strategic partnership with Swapcard, an event engagement platform, to deliver a seamless and fully integrated digital experience for Expo! Expo! IAEE’s Annual Meeting & Exhibition 2025, which is scheduled for December 8–10 in Houston, Texas.
This collaboration is intended to advance IAEE’s mission to enhance the value of its event and drive innovation across the exhibitions and events industry. By leveraging Swapcard’s platform, all participant – including attendees, exhibitors, sponsors, and speakers – will experience a smarter, more connected event environment.
IAEE President and CEO Marsha Flanagan, M.Ed., CEM, commented on the announcement, stating that IAEE has consistently championed innovation. She noted that the new partnership enables the association to deliver a digitally enhanced experience that prioritizes the entire community, which strengthens IAEE’s role in shaping the future of the industry.
The new Expo! Expo! app, powered by Swapcard, will serve as the central hub for all event interactions. Key features of the application include a unified event experience, which allows users to access event details, personalize their schedules, navigate interactive floor plans, browse exhibitor directories, and receive instant support – all within a single platform. The partnership also introduces AI-powered smart networking, which facilitates connecting with the most relevant people, sessions, and brands through intelligent matchmaking throughout the event journey.
Furthermore, the technology will feature seamless data integration, synchronizing registration systems and the app in real time to maintain accuracy and simplify event management. The platform is designed to drive event engagement by empowering exhibitors to connect with their ideal attendees using AI capabilities, while also offering enhanced digital visibility through advanced in-app advertising and promotional opportunities.
Baptiste Boulard, CEO of Swapcard, acknowledged that this renewed partnership is a continuation of a long-standing collaboration, particularly one that helped the events industry adapt and thrive post-COVID. He emphasized that the Swapcard platform, powered by AI and data, creates personalized, high-impact event experiences that connect people and deliver measurable revenue growth – a critical function as associations focus on growing and diversifying their revenue streams.
The collaboration represents IAEE’s commitment to reimagining how value is created within the exhibition ecosystem. By streamlining operations for organizers and ensuring meaningful engagement opportunities for participants, IAEE and Swapcard aim to ensure that Expo! Expo! remains a crucial experience for professionals dedicated to advancing the business of events.
