From Editor’s Desk – June 2021


The month of June witnessed significant decline in covid cases in India. The second wave that wreaked havoc in India finally seems to be at its tail end. Albeit, not before it has raised concerns over the looming third wave in the country. Strict policy measures, fast paced vaccination drive, crowd control mechanisms at public places, effective sequencing and an all-out & geared up health infra preparedness will go a long way in keeping a check on further devastation in the country. And on this, depends the future of our industry too. Owing to these concerns, the event organisers are in serious dilemma regarding the scheduling of their shows in India.

This month, the exhibition industry lost a valuable resource. Jon Howell, Global Account Director at Mash Media was a dedicated industry professional and someone who was extremely passionate about the industry. The global exhibition industry owes a lot to people like Jon who work tirelessly to promote the industry, highlight its potential and showcase its glory to the wider world. Jon did it brilliantly for his organization and in turn gave a lot to the industry ultimately. His contribution to the exhibition industry will always be cherished.

Exhibition Showcase has been diligent in serving the industry. We are now the only publication from India to be the media partners of esteemed global industry bodies like UFI & IELA. In this issue, check out the greatly versatile & quality content from across the world, that will surely equip you with some constructive knowledge. Sonia Prashar shares with us her key priorities as the 1st ever female president of IEIA. Korbi Carrison, Director, Global Gaming Expo shares about the legacy of the popular show and their plans to launch the first physical show since pandemic, this year in Las Vegas. Niall Gibbons, CEO, Tourism Ireland tells us about Ireland’s reopening plans and their preparedness to welcome MICE business in the new normal. Mark Tester shares his plans to make Orange County Convention Center amongst the best in Orlando. Michael Bramsnas gives some wonderful insights on the upcoming trends in the industry while Mike Gamble shares about the four strategic pillars benefitting the industry. Kai Hattendorf sent us a special message for this edition. We also have expert insights from Berislav Čižmek and Loredana Sarti who have written about regional developments from Central & South Eastern Europe & Italian markets respectively. And yes, the issue also features lots of interesting news & updates from the Indian market as well!!

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Stay safe and happy reading!