Australia’s Event Capital Turns on a ‘very Melbourne Welcome’ to Internationals at AIME 2022


Asia-Pacific Incentives and Meetings Event (AIME) owners, the Melbourne Convention Bureau (MCB) has fuelled the business event’s industry revival for Asia Pacific as the city concludes a massive Uncover Melbourne program at AIME. AIME 2022 is the first international tradeshow to be hosted in Melbourne since Australian international borders reopened.

As the leading trade event for the meetings and event industry in the Asia Pacific region, AIME 2022 brought together more than 2000 attendees including international and local buyers to access 225 exhibitors and 342 hosted buyers from around the world to learn, connect and uncover Melbourne.

MCB Chief Executive Officer Julia Swanson said when AIME comes to town, Melbourne really turns it on, and as the first international delegates touched down in the city, we were sure to greet them with a ‘Very Melbourne Welcome’.

“It’s been two years since we’ve hosted an event of AIME’s calibre in the city, and with the with the support of the Victorian State Government, this event has been our first real opportunity to show the world that Melbourne is back in action and ready for business,” said Ms. Swanson.

Led by MCB, the Uncover Melbourne program at AIME is immersive and unexpected. This year hosted buyers and media revelled over a four-day program that showcased the best of Melbourne as a destination, challenged expectations and revealed new perspectives to Australia’s events capital that has struck a chord with event buyers and planners boosting confidence to plan and book their events in Melbourne.

Following a successful Uncover Melbourne program at AIME 2022, Swanson said she is very optimistic about Victoria’s business events sector future.

“After a lengthy hiatus, momentum is building in the business events scene. Through AIME we have seen key decision makers come together in-person, reigniting connections, and creating business opportunities.

“There is pent-up demand for in-person events, with companies eager to bring people back together and we can’t wait to host a monumental 30th AIME in 2023.”

Melbourne has on its books right now 127 international and national business events to be hosted between now and the end of 2023, which are expected to attract 95,000 delegates, filling 212,200 room nights – enough to fill the city 10 times over, and inject $476 million into the Victorian economy.