RX Global has announced that the 2026 edition of Arabian Travel Market (ATM) will be rescheduled, with the event now set to take place from 17-20 August 2026 at the Dubai World Trade Centre. The show was originally planned for 4-7 May 2026.
The decision has been taken with a clear focus on ensuring participant safety, stronger international attendance, and overall event confidence. As one of the most influential travel trade exhibitions globally, ATM brings together tourism boards, airlines, hospitality groups, and travel technology providers from across the world.
According to the organisers, the revised dates are expected to provide a more stable environment for global stakeholders to plan and participate effectively. The move also reflects the growing need for flexibility in exhibition planning, particularly in light of evolving geopolitical and market conditions that can impact travel sentiment and business participation.
ATM plays a critical role in shaping the global travel and tourism landscape, serving as a key platform for networking, deal-making, and industry dialogue. The rescheduling is likely to influence international exhibition calendars, especially for stakeholders who align their launches and participation strategies with the event.
RX Global has reassured exhibitors, partners, and attendees that it is working closely with all stakeholders to ensure a seamless transition to the new dates while maintaining the scale and quality of the event.
The shift highlights an important trend within the exhibition industry — where adaptability, risk management, and attendee confidence are becoming central to event strategy. Despite the change in schedule, ATM 2026 is expected to continue its legacy as a premier global meeting point for the travel trade industry.
