Artificial Intelligence Sways the Experiential Event Industry

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India, as the 5th largest economy, is fast pacing toward becoming the largest economy on earth, the abundance of talents, ideas, innovation, passion and patriotism is the core of the startup spurt. India has delivered numerous unicorns and Indians are at the driver’s seat globally. Frugal innovation, coupled with smart efforts has given the Indian Entrepreneurship the cutting edge to ideate and deliver effective solutions that addresses various issues from across Agriculture, manufacturing, finance & other services. At the cusp of the new revolution India is well poised to deliver sustainable, frugal and workable solutions that the World will absorb instantly.

The Experiential Event Industry (a sunrise branch of the traditional Event Management Industry) has gained lot of traction with the adoption of new age technologies. The recent pandemic hastened the adoption of technology for survival which has turned into a permanent stay. Hybrid Events, virtual events and full stack online meet-ups and celebrations kept the Industry alive during the pandemic and that paved way for early adopters like Media Point to invest in technologies that helps the Industry sustain and maintain the growth. With the advent of Metaverse and AI, it is just a matter of time before these become an essential part of the experiential event industry. A pioneering effort deploying AI assistants was part of the grand inaugural ceremony of the World’s largest flagship showcase of the Indian Electrical Eco-system, ELECRAMA 2023. The biggest Energy Expo ELECRAMA 2023, was unique in many fronts, and one of the main highlights of the Expo was its Grand Inaugural that signaled the kick off of this mightiest, biggest and largest electrical and electronics expo in the World. The inaugural was a marquee congregation with the best of brains in attendance, dialogues that were transformational, ideations that influence policies. What would be better place that ELECRAMA 2023 inaugural that had over 1000 special invitees and over 3k participating virtually experiencing the energy of the inaugural.

The Inaugural of ELECRAMA 2023, had to reflect the New India that is poised to lead the World with Technology interventions, and Media Point designed a unique experience blending their home developed Made In India AI technology which was deployed in a conversation with me and Rohit (President IEEMA), leading to the techno fused Inaugural. Ni & AI will be the way forward and the technology and engineering talents of India are well poised to scale great heights. Media Point has been a forerunner in adapting and developing futuristic technologies which is their hallmark. Wishing them the very best.

Jitendra K Agarwal Chairman, ELECRAMA 2023 The Inaugural was designed with detailed planning and was a visual delight where the audiences cherished the futuristic AI assistants interacting with the ELECRAMA & IEEMA leadership on a dialogue capturing the future of the Energy business of India. The interaction turned into an intense dialogue with the AI assistants asking questions to the leadership and adding facts gathered from various sources on the industry and its dynamism.

The launch in itself was curetted by a pair of smart AI assistants who cloud delivered a launch platform to all the guests at the venue. The countdown for the inaugural was blended with natural intelligence and artificial intelligence guiding the audience and the Honble Minister Sri R K Singh to activate the Inaugural platform. The launch in itself was loaded with technology with a musical ensemble involving a live drummer and an AI musician performing a composition on energy leading to a high energy launch with immersive experiences and up-close experiences for the guests and the Hnble Ch Guest.

This experience of bringing AI into experiential field is a pioneering effort and signals the grand arrival of futuristic technology into the World of immersive experiences. The future is a box of opportunities and with the abundance of tech talent in India blended with frugality in our DNA, India pride is all set to win the World again with its intelligence and warmth.

The AI(Artificial Intelligence) Gig by Media Point curated for ELECRAMA inaugural and IEEMA booth was quite eye catching, well thought and a novel idea. It brought a sense of awe and gave the inaugural a hi-tech futuristic twist which was soundly appreciated and applauded by around. The audience was mesmerized totally by the AI conversations as well as the AI playing the violin! Well done Media Point Ms. Charu Mathur, Director General, IEEMA.

Home grown proud organization Media Point founded by Dr Deepak Swaminathan, is stepping into the 25th year of operations with over 4000+ experiential gigs across geographies to its credit. The team has invested in developing Made In India solutions deploying the technologies that are dynamic, user friendly yet intuitive addressing the changing needs of the business.

The future is here and now, real and real time is in, live and virtual is a reality, AI has made its mark in the experiential event industry and is here to stay. Predictive AI, pre empting visitor needs, popping up answers backed with data, managing and guiding visitors and their requirements, voice based reminders of tasks and hassle free expo tours have turned a reality. The advent of 5G will fast alter the AI space and with the right investments, best talents and passion, the Indian Expo and Summit experience is poised to be on overdrive leading the New World from the front.

The Future is here and now, the playing field stands altered, the boundary is reset and the rules of the Game are new, and thus a fresh new thinking and implementations is the calling. This heralds a new set of thought leaders…

The SMART leaders who have imbibed the Change;
The Dormant Leaders Who are observing the Change AND
The Slow Adapters who have lost to the Change
AI driven HYBRID Events are the New Normal that the Pandemic has left behind!!

Written By Dr. Deepak Swaminathan, Founder of Media Point Corp