As we all know, how technology has infiltrated every aspect of our lives in the Era of COVID-19 Pandemic. Technology has become a great enabler for almost all sectors. Online streaming of live shows and concerts have gained traction across the world. In the same manner, the onsite events have faced a serious threat after the outbreak of pandemic. While the live U.S. trade show industry stood still, some event producers have tried their best by becoming community resources in the virtual space.
Case in point: Questex, which has created online programming for its Nightclub & Bar Show and VIBE Conference audiences via Evolve, a free, six-month-long virtual event and engagement series designed to help restaurant and bar owners, operators, investors and suppliers achieve success into 2021 and beyond. Tim McLucas, Vice President, Questex Bar and Restaurant Group said that we are ready to help exhibitors, sponsors and suppliers to reconnect until the industry is able to gather face-to-face, ‘Evolve’ will offer a wide range of education, sales, marketing, networking and engagement opportunities.
Beginning in November, Questex’s bar and restaurant team will visit six bars and restaurants throughout the U.S., speaking to local operators about the key lessons they have learned and ideas they’ve created to help maintain or build new business during the pandemic. The captured content will then be presented in a live, interactive virtual event format over two half-days each month for six consecutive months. Evolve’s content will include current and relevant education to save, support or grow a business; multiple one-to-one sales meeting and networking opportunities with owners, operators and investors; marketing opportunities via live product demonstrations of new industry innovations, and access to free skills development and certification programs.