TUBE & PIPE FAIR: A PLATFORM BUILT BY THE INDUSTRY, FOR THE INDUSTRY
ES. Tube & Pipe Fair has witnessed remarkable growth in a short span of time. What inspired Tulip 3P Media to launch a dedicated exhibition for the tube and pipe industry, and what has been the response from the market?
Priyank Jain. Tube & Pipe Fair was born out of observation rather than ambition alone. Through our publication- Tube & Pipe India, we had a ringside view of how the tube and pipe industry was evolving. The tube and pipe sector in India has been witnessing a strong momentum due to sectors like- infrastructure, oil & gas, water management, renewable energy, construction, railways, automotive and industrial manufacturing. Manufacturers were investing in new products, automation, capacity expansion, product quality was improving, export ambitions were growing, and end-user industries were becoming far more demanding. Yet, there wasn’t a dedicated platform that reflected this evolution or brought together the entire ecosystem in a meaningful way. We felt the industry had reached a stage where it deserved an event designed specifically around its priorities, not as a subset of a broader manufacturing exhibition, but as a platform where conversations around technology, raw materials, processing, sustainability and market opportunities could happen with depth.
Tube & Pipe Fair is renowned for showcasing product innovations and cutting-edge technologies in the tube and pipe industry. The Hyderabad edition has doubled in size, expanding from one exhibition hall in 2024 to two halls in the upcoming edition. Similarly, the Delhi edition has witnessed remarkable growth, with exhibition space increasing from approximately 1,800 square metres at its inaugural 2023 show to nearly 4,000 square metres in 2025. Building on this strong momentum, we are expecting even greater growth for the 2027 Delhi edition as more exhibitors and industry stakeholders choose the show as their preferred business platform.
This steady evolution reflects the industry’s confidence in Tube & Pipe Fair as a trusted platform for innovation, business networking and meaningful industry collaboration. It is India’s dedicated platform showcasing- tube & pipe manufacturing machinery, raw materials – steel, stainless steel, non-ferrous metals, finished tubes & pipes, welding, forming & cutting technologies, tools, dies & accessories, testing, inspection & measuring solutions, surface treatment & finishing and automation & industry 4.0 solutions.
The response has validated that thinking. What has encouraged us most isn’t simply participation; it’s the quality of engagement. Companies are looking beyond visibility, they’re looking for partnerships, technology collaborations and market intelligence. That shift tells us the exhibition has begun to serve as a business platform rather than just a marketplace.
ES. Coming from a strong B2B publishing background with magazines like Tube & Pipe India; Wire & Cable India; how has your media expertise helped in building successful exhibition brands?
Priyank Jain. Publishing teaches you to listen before you build. A magazine has an array of insights put together and each insight helps you have a nuanced understanding of the industry. It enables you to read in-between the lines. For years, our conversations with manufacturers, plant heads, technology providers and industry associations have helped us understand not only what is happening in the market, but why it is happening. That perspective has shaped the way we approach exhibitions. We don’t see them as isolated annual events; we see them as an extension of an ongoing industry dialogue. The themes we cover editorially, whether it’s technological advancement, policy developments, capacity expansion or changing customer expectations, often influence how we curate the exhibition experience. It also means we understand that today’s exhibitors expect more than footfall. They want access to the right audience, meaningful conversations and measurable business outcomes. Our publishing background has helped us build that ecosystem because trust is established over time, not during the few days of an exhibition.
ES. Tube & Pipe Fair is co-located with Bharat Metal Expo. How does this integrated format create greater value for exhibitors and visitors across the manufacturing ecosystem?
Priyank Jain. Manufacturing no longer operates in silos. Decisions around materials, processing technologies, automation and downstream applications are increasingly interconnected. The co-location with Bharat Metal Expo reflects this reality, particularly given the growing significance of steel and other metals across the tube and pipe value chain. Rather than asking visitors to look at one segment in isolation, the integrated format allows them to understand how different parts of the manufacturing value chain interact. For exhibitors, it creates opportunities to engage with customers they may not have traditionally targeted but whose businesses are becoming increasingly relevant to their own. More importantly, it encourages conversations across industries. Innovation today often happens at the intersection of sectors, and exhibitions should facilitate those intersections rather than reinforce traditional boundaries.
ES. International participation is becoming increasingly important for Indian industrial exhibitions. What strategies are helping Tube & Pipe Fair attract global technology providers and buyers?
Priyank Jain. International participation is no longer just about increasing the number of overseas exhibitors. The real objective is to create an environment where meaningful collaboration happens. Now is the time when the spotlight is on India, the world is looking at it not just as a market place but for product quality, sourcing, manufacturing, capacity expansion, innovation, talent and exceptional growth. Our country has the recipe for what is required right now, and that changes the nature of conversations taking place at exhibitions. Our approach has therefore been to build long-term relationships with international industry bodies, technology companies and trade organisations while ensuring that the exhibition delivers genuine business value through curated networking, knowledge exchange and high-quality industry participation. When participants leave with new partnerships, technology insights or market opportunities, internationalisation becomes sustainable rather than transactional.
ES. Sustainability is gaining importance across manufacturing and exhibitions alike. How is Tube & Pipe Fair encouraging innovation in sustainable materials, energy-efficient technologies and responsible event practices?
Priyank Jain. Sustainability is increasingly becoming a measure of competitiveness rather than compliance. Whether it’s energy efficiency, resource optimisation or circularity, manufacturers recognise that these are now business priorities. As an exhibition platform, our role is to facilitate conversations around these developments while providing visibility to companies that are investing in more responsible manufacturing technologies. Just as importantly, we encourage discussions around practical implementation because every organisation is at a different stage of its sustainability journey. We also believe organisers have a responsibility to lead by example. Digital engagement, responsible resource utilisation and thoughtful event practices are all part of creating exhibitions that are aligned with the industry’s broader sustainability goals.
ES. Looking ahead, what are your expansion plans for Tube & Pipe Fair and Tulip 3P Media’s exhibition portfolio in India and internationally?
Priyank Jain. Our ambition is not simply to make our exhibitions bigger; it is to make them more relevant. We want to be a part and parcel of the industry and contribute to the overall growth by providing a premier platform for business engagement. The manufacturing landscape is changing rapidly, influenced by digitalisation, evolving supply chains and increasing global integration. Our exhibitions need to evolve alongside these changes by creating more opportunities for knowledge exchange, technology demonstrations and business matchmaking. Going forward, we will continue strengthening our presence in India while expanding international engagement through strategic collaborations and industry partnerships. At the same time, we remain committed to our original philosophy, that specialised platforms create deeper conversations and stronger business outcomes than generic events. Ultimately, the objective is to build platforms that contribute meaningfully to industrial progress by connecting ideas, technology and people. If we continue to achieve that, growth will be a natural outcome rather than the primary goal.
