Event technology company Cvent has introduced a new brand identity and announced plans to invest more than US$1 billion in technology, artificial intelligence (AI) and product innovation to support the future of meetings and events.
The announcement was made during Cvent CONNECT in Nashville, the company’s annual customer conference, which welcomed nearly 5,000 in-person attendees, along with thousands of virtual participants.
Developed in collaboration with brand consultancy Wolff Olins, the new brand identity is based on insights gathered from more than 1,500 external stakeholders. At the heart of the rebrand is the concept of the “Presence Premium,” which highlights the growing importance of face-to-face interactions in an increasingly AI-driven world.
According to research commissioned by Cvent, 81% of respondents said they have greater trust in organisations after attending an in-person event, while 85% believe the rise of AI-generated content has made it more difficult to establish trust.
A separate study conducted by Forrester Consulting on behalf of Cvent found that 70% of business leaders believe in-person events have become even more valuable as AI-generated content becomes more widespread.
As part of its broader strategy, Cvent also launched the Cvent Center for Event Insights, a new research and thought leadership initiative focused on the intersection of events, hospitality and technology.
Commenting on the announcement, Reggie Aggarwal, Founder and CEO of Cvent, said, “In a world where AI can generate almost anything, people are craving something real. When the world around us is so noisy, choosing to be present is the rarest signal in modern business. This is the argument for why events belong at the centre of every organisation’s growth strategy, and it’s the signal we built our brand around.”
Amy Lucia, Chief Marketing Officer of Cvent, added, “For a company that exists to prove what events can do, we needed a brand bold enough to match that conviction. This is it, and the research behind it gives every event professional, marketer, and hospitality leader something they’ve never had before: proof that presence performs.”
The announcement underscores Cvent’s continued focus on advancing event technology and reinforcing the value of in-person experiences in an increasingly digital and AI-enabled business environment.
