A set of 12 ‘languishing’ crafts, including Akola and Nandana hand block prints, Mashru, Rangkat and Garad Korial silk weave, Rogan paintings and Chamba Rumal art, was the focus of exhibition, which opened at the Central Cottage Industries Corporation (CCIC) Emporium on August 1.
The exhibition was inaugurated by Shantmanu, IAS, Development Commissioner (Handicrafts) Chairman CCIC, Ministry of Textile, Govt of India. These are among the 55 handicrafts and handloom arts identified by the Ministry of Textiles as endangered with limited practitioners and craftspeople. The exhibition ‘Kala Sampada’ focuses on 12 of these crafts – five handicrafts and seven handloom styles – that are fading into oblivion due to changing consumer tastes and new generations of skilled artisans shifting to other occupations to earn a living. For national awards each year, five awards are reserved for these categories. The guru-shishya camps for expert artisans to train new entrants are also conducted. Stalls at exhibition places, like Dilli Haat, are also reserved for them.
“To boost sale and marketing, the exhibition at this emporium helps to attract craft lovers and buyers,” said Shantmanu, CCIC Chairman and Textile Ministry Development Commissioner. Other showcased crafts include Matka Noil silk, Patan Patola, Nagpuri Cotton, Lashingpee, silverware, wooden toys of Odisha and Sanjhi craft. For the handloom section, the exhibits are in form of everyday wearables, like sarees, dupattas, men’s clothing, quilts and table mats. The 10-day exhibition-cum-sale was on at the Jawahar Vyapar Bhavan. Central Cottage Industries Corporation of India Ltd. (CCIC), a Public Sector Undertaking under the Ministry of Textiles was engaged in the promotion and retail marketing of best of authentic Indian Handloom and Handicrafts’ product through its showrooms in New Delhi, Bengaluru, Chennai, Kolkata, Secunderadabad, Patna, and Varanasi.
CCIC sources its merchandise directly from, weavers, master weavers, craftsperson, and master crafts person, Shilpgurus, National Awardees and Clusters. CCIC is dedicated to the development of India Crafts and Craftperson thus providing a unique Platform for showcasing and marketing of handicrafts & handlooms products globally.